Vircon Legal have advised PulpoAR on its pre-seed round led by Ida Capital.
PulpoAR is an augmented-reality try-on platform that lets beauty and cosmetics brands offer virtual makeup, hair-color and accessory experiences directly on their e-commerce storefronts, reducing return rates while increasing conversion and time-on-site.
Ida Capital is a Turkey-focused early-stage venture firm investing in technology companies with global ambition; the team brings hands-on operating support alongside capital, especially through commerce and consumer-tech early rounds.
