Vircon Legal advised PulpoAR on its pre-seed round led by Ida Capital.
PulpoAR is an augmented-reality try-on platform that lets beauty and cosmetics brands offer virtual makeup, hair-color and accessory experiences directly on their e-commerce storefronts, reducing return rates while increasing conversion and time-on-site. The product sits in the higher-value tier of enterprise AR: a vertical-specific application with measurable, finance-grade ROI for the buyer rather than a general-purpose AR SDK competing in a crowded developer-tools market.
Beauty-vertical AR has emerged as one of the most commercially proven applications of immersive technology, supported by measurable lifts in e-commerce conversion and material reductions in return rates across color cosmetics, hair color and accessories. Türkiye’s combination of mobile-engineering depth and a domestic cosmetics manufacturing base has produced a particularly well-positioned cluster of builders in this segment. Pre-seed-stage capital from domestic VCs with hands-on operating support is materially more useful at this phase than capital alone — the company is still validating its first enterprise deployments and refining the integration footprint that determines deployment-cycle length with subsequent customers.
Ida Capital is a Turkey-focused early-stage venture firm investing in technology companies with global ambition; the team brings hands-on operating support alongside capital, especially through commerce and consumer-tech early rounds. For an enterprise AR builder selling into global beauty brands, the combination of patient pre-seed capital and operator-style support during the earliest enterprise deployments is the right shape of backing for the stage. The pre-seed round positions PulpoAR to extend its enterprise client roster and refine its deployment economics ahead of subsequent institutional rounds with corporate-strategic participation.
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