Vircon Legal advised PulpoLabs on its seed round backed by Teknasyon.
PulpoLabs continued building its developer-tools and AR infrastructure stack, deepening integrations with mobile app teams and extending its product surface for commerce-side AR experiences. By the seed round, the company had moved from foundational developer-tools into category-specific AR product surfaces that could be deployed by enterprise app teams without bespoke AR engineering capability in-house — a structural shift that opens up a meaningfully larger addressable market than first-generation AR SDKs reached.
Developer infrastructure for AR and immersive experiences has remained one of the more resilient segments of the broader AR/VR category, even through cycles where consumer-headset narratives have softened. The durable demand sits in the application layer: brand-side teams that want AR features in mobile and web surfaces without owning the underlying engineering. Turkey’s combination of mobile-engineering depth and strong corporate-strategic capital has produced a credible cluster of builders in this space, with multi-stage backing from domestic app-ecosystem players supplementing the early VC pool.
Teknasyon, as a long-running strategic backer, reaffirmed its commitment with the seed round — a pattern increasingly common in Turkey, where active corporate-strategics support category builders across multiple stages. Repeat backing from a corporate-strategic at successive rounds is both a strong signal of operating progress and a structural advantage for the company — it shortens diligence cycles and keeps the cap table aligned through stages where new investor onboarding can otherwise slow execution. The seed round positions PulpoLabs to extend its developer-tools and AR infrastructure product surface against a broader enterprise customer base, with continued strategic alignment with Teknasyon’s app-ecosystem activity.
