🇹🇷Türk hukuk bağlamı arıyorsanız bu kavramın Türkçe versiyonu:CAC Payback Period (CAC Geri Ödeme Süresi) →
The CAC payback period measures how many months of gross-margin revenue from a customer are needed to recoup the cost of acquiring them. Shorter paybacks mean a company recycles cash faster and can grow with less capital.
For SaaS, a payback under ~12 months is often considered strong. Unlike the LTV/CAC ratio, payback directly reflects cash efficiency and runway pressure, which is why investors watch it closely.