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Vircon Legal Advised Juphy on its Series A Round Led by APY Ventures, Simya and Arya

Vircon Legal — Investment News

Vircon Legal advised Juphy on its Series A round led by APY Ventures, Simya VC and Arya VC.

Juphy is a unified customer-support platform that consolidates social media, messaging and review channels into a single inbox; the product helps e-commerce brands and customer-experience teams respond faster, automate routine flows and track NPS across channels. With customer conversations fragmented across an ever-growing surface of social and messaging platforms, the value proposition of a unified inbox compounds — not just in response time, but in the quality of historical context available to each agent and the AI surfaces that can be layered on top.

SMB SaaS for customer experience and social commerce has become one of the more contested international SaaS categories, with buyers willing to pay durable subscription dollars for products that materially reduce response latency and lift conversion on owned channels. Turkish-rooted SaaS builders have a strong track record in this segment, supported by an engineering-led product culture and an export-oriented commercial motion targeting the U.S. and EU SMB base from day one. Series A in this category is the stage to convert product-market fit into a repeatable international sales motion and to deepen the AI surface that increasingly differentiates winners from generic inbox players.

APY Ventures, Simya VC and Arya VC are three Turkey-based venture firms with complementary theses — capital-markets-rooted growth capital from APY, technology focus from Simya, and women-led founder support from Arya — together backing Juphy‘s path into international SMB SaaS.

Author

  • Erdem Mümtaz Hacıpaşaoğlu

    Mümtaz is the Managing Partner of Vircon Legal, which he founded in 2016. He advises founders, investors and operators on financing rounds, M&A, cross-border incorporations and regulated verticals — including crypto-asset infrastructure, fintech and games — bringing a former startup founder's perspective to every engagement.

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Published: 15 March 2023 · last updated: 25 May 2026
This article is for general informational purposes only and does not constitute legal advice. Laws and practices may have changed since the publication date. For specific situations, please consult Vircon Legal.
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