Vircon Legal advised Hop Health on its Series A round led by MADA Ventures, with participation from İş Bankası and a senior angel syndicate — alongside concurrent secondary sales.
Hop Health is positioned as the world’s first digital health-tourism platform, connecting international patients with Turkish providers and coordinating end-to-end treatment journeys — including doctor matching, accommodation, dining and travel logistics. The platform addresses the operational complexity of cross-border healthcare and helps providers scale globally, replacing what has historically been a fragmented broker-led market with a single digital surface for patients, clinics and ancillary services.
Turkey is one of the largest medical-tourism markets in the world, with internationally accredited clinics, a strong cost-to-quality ratio across dental, aesthetic, hair-restoration and oncology verticals, and a state-level push to position the country as a global destination. The category has traditionally been distributed through opaque agency networks, which has constrained both patient trust and provider unit economics; a vertically integrated digital coordinator that owns the patient journey end-to-end is a structurally favored model as international demand continues to scale. Series A is the natural stage to convert that thesis into operational depth across provider supply and international demand generation.
MADA Ventures, under the leadership of Mehmet Ali Yalcindag, invests in early-stage technology companies across health-tech, fintech and consumer; İş Bankası‘s strategic capital and the senior angel syndicate completed the round, bringing distribution, regulatory know-how and operator experience to the cap table. The concurrent secondary component allowed early stakeholders to partially crystallize value while keeping the cap table aligned for the next growth phase.
