Vircon Legal advised NuReply on its seed round led by Boğaziçi Ventures, alongside a concurrent secondary exit for early stakeholders.
NuReply is an AI-driven customer-communications platform automating personalized email and message replies at scale; the product helps growth and sales teams improve response quality and reduce manual workload across thousands of conversations. The platform sits in the increasingly contested AI-for-go-to-market layer, where the competitive question is less about raw model access and more about how well the product can integrate with the data, workflow and compliance posture of a real revenue org.
AI for outbound and customer communications is one of the highest-volume application areas of generative AI, but also one where buyer skepticism has risen sharply as deliverability, brand-voice and compliance considerations have caught up with the early hype. Products that combine credible personalization with operational guardrails and that integrate cleanly into existing CRM and email infrastructure have a durable wedge against generic LLM tools. Türkiye’s SaaS and growth-tooling export track record has made it a natural launching ground for products in this category, and seed-stage rounds led by domestic institutional capital are now routinely structured with secondary components that let early stakeholders crystallize value without compromising follow-on alignment.
Boğaziçi Ventures is one of Turkey’s leading venture capital firms, with a strong AI, SaaS and fintech portfolio across early- and growth-stage companies.
Press coverage: CEE Legal Matters — Türünç and Vircon Legal Advise on Boğaziçi Ventures Investment in NuReply The combination of institutional growth-stage backing and a calibrated secondary structure positions NuReply to convert early product momentum into a scaled international SaaS motion across AI-for-go-to-market buyers.
