Vircon Legal have advised Udentify on its pre-seed round led by StarterHub.
Udentify is a camera-based, real-time store-efficiency measurement platform. Its software uses retailers’ existing in-store camera systems to track shoppers across the physical store — from the entrance through to the checkout — under a single identity, generating granular customer-experience data without additional hardware.
Udentify translates that customer-experience data into a language retailers can act on, and layers an AI-driven decision-support engine that recommends concrete next steps. With these insights and recommendations, retailers can identify the right shelf share and store location for each product, eliminate unnecessary staffing and rent cost, plan new product launches more accurately, and detect and resolve in-store issues faster.
StarterHub is an early-stage venture capital fund focused on Turkey-rooted technology companies with a regional or global outlook, backing founders at the pre-seed and seed stages.
