What is B2B?
B2B (Business to Business) refers to companies whose products or services are sold to other businesses rather than to individual consumers. B2B markets are typically characterised by longer sales cycles, higher contract values, multiple decision-makers, technical procurement requirements and structured contracts.
Legal considerations for B2B startups include master service agreements (MSAs), statements of work (SOWs), data processing agreements (DPAs) under GDPR/KVKK, service level agreements (SLAs), and tailored intellectual property and liability allocation.