What is B2C?
B2C (Business to Consumer) refers to companies whose products or services are sold directly to individual consumers. B2C is characterised by larger user bases, lower average order values, shorter purchasing decisions, branding-driven competition and direct-to-consumer marketing.
Legal considerations for B2C startups include consumer protection laws (Turkish Consumer Protection Law No. 6502, EU Consumer Rights Directive), e-commerce disclosure requirements, distance sales regulations, refund and return rules, KVKK/GDPR consumer data rights and platform terms.