Vircon Legal advised Artiwise on its investment round led by Boğaziçi Ventures.
Artiwise is an AI-powered customer experience analytics platform that uses natural language processing to analyse customer interactions across channels, helping enterprises convert unstructured voice-of-customer data into actionable insights. The product sits in one of the higher-value enterprise AI segments, where the practical question for buyers is no longer whether NLP works but whether it can be integrated into existing CX, contact-center and quality-management workflows with measurable impact on retention and CSAT.
Customer experience analytics has matured into a strategically central enterprise category as the cost of customer churn has risen and as boards have pushed for measurable returns on AI investment. Turkey’s SaaS and enterprise-software export track record — supported by a deep pool of NLP and applied machine-learning engineers and a customer base that increasingly includes large international enterprises — has made it a credible launching ground for products in this segment. Growth-stage rounds led by domestic institutional capital play an outsized role in helping these companies extend international sales motions and deepen product moats against larger U.S. and European incumbents.
Boğaziçi Ventures is one of Turkey’s leading venture capital firms, with a strong AI, SaaS and fintech portfolio across early- and growth-stage companies. Its position across multiple AI and enterprise-software portfolio companies gives Artiwise the benefit of peer benchmarks and shared operational diligence alongside the capital itself.
Press coverage: CEE Legal Matters — Türünç Advises Boğaziçi Ventures on Investment in Artiwise For Artiwise, the round positions the company to extend its enterprise customer base and deepen its NLP product moat ahead of subsequent growth-stage financing, supported by domestic institutional capital with deep AI-portfolio pattern recognition.
