🇹🇷Türk hukuk bağlamı arıyorsanız bu kavramın Türkçe versiyonu:Total Addressable Market — TAM (Toplam Erişilebilir Pazar) →
Total addressable market (TAM) is the maximum revenue a company could earn if it sold to every possible customer for its product category. It sets the ceiling investors use to judge how big a business could become.
TAM is most credible when built bottom-up (number of customers × price) rather than top-down from broad industry figures. It pairs with SAM and SOM to show realistic near-term reach.