🇹🇷Türk hukuk bağlamı arıyorsanız bu kavramın Türkçe versiyonu:Total Cost of Ownership — TCO (Toplam Sahip Olma Maliyeti) →
Total cost of ownership (TCO) captures every cost a customer incurs over a product’s life: not only the purchase price but onboarding, integration, training, support, downtime and eventual switching costs. It reframes ‘cheap’ versus ‘expensive’ on a full-life basis.
For B2B startups, articulating a lower TCO — even at a higher upfront price — is a powerful sales argument and a key input to ROI-based pricing.