TLDR:
A pitch deck is a visual presentation (usually 10-20 slides) used by startups to communicate their business concept, market opportunity, team, traction, and funding ask to prospective investors.
Pitch Deck Structure and Design
A standard VC pitch deck follows a proven narrative sequence: (1) Cover — company name, tagline, and contact; (2) Problem — the pain point and its magnitude; (3) Solution — how the product addresses the problem; (4) Market size — TAM/SAM/SOM with defensible methodology; (5) Product — demo, screenshots, or key features; (6) Traction — revenue, growth, customers, key metrics; (7) Business model — how the company makes money; (8) Team — founders’ credentials and relevant experience; (9) Competition — competitive landscape and differentiation; (10) Financials — 3-year projections and key assumptions; (11) The Ask — amount raising, use of funds, timeline.