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Article 50 Transparency Obligations (EU AI Act)

What are the Article 50 transparency obligations?

The Article 50 transparency obligations are the EU AI Act’s disclosure layer, applicable from 2 August 2026: (1) people interacting with an AI system must be informed, unless obvious from context; (2) AI-generated or manipulated audio, image, video and text must be marked in a machine-readable format; (3) deepfakes — content resembling real persons, places or events — must be visibly disclosed; (4) persons exposed to emotion recognition or biometric categorisation must be notified. Unlike the high-risk regime, these duties were not postponed by the omnibus package.

Who they hit in practice

  • Customer-facing chatbots, voice agents and AI companions (disclosure);
  • Image/video/text generation features and pipelines (marking, e.g. C2PA-style credentials);
  • Avatar, face and voice tools (deepfake labels);
  • Turkey-based products serving EU users — extraterritorial scope applies.

Compliance is product work

Disclosure copy, provenance metadata and visible labels are engineering deliverables, not policies. Start with our August 2 guide and the AI Act Readiness Checklist.