In May 2025, on the invitation of Komünite.com.tr and organized by Fatih Guner — with Birkan Babakol moderating — our Managing Partner Erdem Mümtaz Hacıpaşaoğlu examined the legal risks created by using AI in marketing and customer-experience processes.
The central thesis of the session was clear: active use of AI in customer experience triggers a legal transformation that runs from KVKK obligations to liability for automated decisions; legal literacy on this front is rising rapidly, and AI is on the verge of becoming a legal-compliance topic inside Turkish companies.
KVKK obligations
Behavior-based customer segmentation, targeting, personalized content generation, and automated customer responses are all personal-data processing activities. KVKK’s principles of notice, explicit consent and data minimization become decisive in the design of the AI architecture itself.
Automated decisions and liability
AI-made decisions — credit approval, campaign targeting, customer scoring, return requests — bring interpretability, the right to object, and human oversight to the foreground. Where in the chain liability falls for harm caused by an automated decision was a recurring theme.
Audience concerns aligned with the speaker’s priorities
Hacıpaşaoğlu noted that the parallel between audience concerns and the topics he prioritized signals rising legal literacy in this area — and that AI is close to becoming a compliance matter inside Turkish companies.
Highlights from this session
- KVKK: Notice, explicit consent, data minimization
- Automated decisions: Interpretability, right to object, human oversight
- Liability: Where in the chain does it land?
- Market outlook: AI turning into a legal-compliance topic
You can read Mümtaz’s LinkedIn post at this link.
