On November 15, 2017, at the Marketing and Finance Summit (#pazarlamafinans17), our Managing Partner Erdem Mümtaz Hacıpaşaoğlu delivered the Startup Law closing keynote. The Q&A that tripled the original speaking slot made the session one of the most interactive on the summit’s program.
The central thesis of the talk was clear: the new-generation ventures where marketing and finance meet on the same plane are simultaneously redefining the legal framework; startup law is no longer merely corporate law — it is a discipline that runs in parallel to the founder’s marketing-finance-strategy triangle.
The marketing–finance–law triangle
Mümtaz emphasized that, unlike classical corporate law, the founder’s marketing decisions (brand, customer data, contracts) and finance decisions (fundraising, capital structure) must be designed alongside legal decisions; a move in any one of the three directly shapes the other two.
An interactive Q&A
The Q&A that tripled the presentation slot turned into a meeting point for the questions on the minds of both academics studying entrepreneurship and the ecosystem’s active practitioners.
Highlights from this talk
- Closing keynote: A summit recap through the Startup Law lens
- The triangle: Marketing, finance and law designed together
- Engagement: A Q&A that tripled the speaking slot
