A fake door test gauges demand for a feature by advertising it before it exists and measuring how many users try to access it.

Time to market is the period from a product’s conception to its availability for sale; shorter cycles can mean decisive competitive advantage.

A minimum marketable feature is the smallest piece of functionality that delivers standalone value to customers and can be released and marketed on its own.

A product roadmap is a high-level plan of what a product team intends to build and why, communicating direction and priorities over time.

Customer success is the proactive practice of ensuring customers achieve their desired outcomes with a product, driving retention and expansion.

Total cost of ownership is the full cost of a product over its life — purchase plus implementation, training, maintenance and switching — not just the sticker price.

A memorandum of understanding records the parties’ shared intentions and outline of a deal, usually before a binding contract and often non-binding itself.

A scout program gives trusted individuals small amounts of a VC fund’s capital to make early-stage investments and surface deals the fund might miss.

A venture studio builds multiple startups in-house, supplying ideas, capital, and shared teams, then spinning the strongest into independent companies.

A demo day is an event, usually ending an accelerator program, where startups pitch their progress to an audience of investors.