In November 2020, episode 88 of the Sıfırdan Globale Podcast featured our Managing Partner Erdem Mümtaz Hacıpaşaoğlu and Clemta co-founder Boğaçhan Ilıca, who shared the story of Clemta — the SaaS platform that makes incorporating a U.S. company from anywhere in the world easy, with over 90% of its customers based outside Turkey.
The central thesis of the episode was clear: a SaaS that creates value globally must design its go-to-market strategy alongside the product itself; by opening up to the global side of the market on day one, Clemta provides a concrete example of this approach.
Clemta’s founding story
The episode walked through how Clemta evolved from a service layer for foreign founders looking to incorporate in the U.S. into an integrated SaaS platform — the step-by-step product design and the operational implications of choosing to “start global.”
Customer geography and future targets
Why customers are mostly outside Turkey, in which markets the product is strongest, and the team’s future targets were also discussed.
Highlights from this episode
- Starting global: Going straight to the world instead of looping back to Turkey
- SaaS transformation: Evolving from a service into a product
- Customer mix: 90%+ international users
You can listen to the episode on Sıfırdan Globale.
