From emerging regulation to deal mechanics, we write about the questions founders and investors actually ask — practical analysis you can put to work.
Customer retention is the share of customers who continue to use a product or service over a defined period — the inverse of churn. In SaaS and subscription businesses retention is the primary determinant of LTV and the steepest lever on long-term value.
Retention rate is the percentage of customers (or revenue) a business retains over a defined period — the inverse of churn.
Intellectual property (IP) is the legal category for intangible creations of the mind — inventions, designs, brands, expressive works, trade secrets — protected by law against unauthorised use.
The zone of insolvency is the financial state of a company that is approaching insolvency — unable to meet its obligations as they come due or balance-sheet insolvent — but not yet formally bankrupt.
White label describes a product or service produced by one company and rebranded by another for sale under the second company’s name — the original producer is invisible to the end customer.
Strategic investors are corporate entities (or their venture arms) that invest in a startup primarily for strategic reasons rather than purely financial returns — to gain market access, technology insight, channel partnership, acquisition optionality, or competitive defence.
Share consent is a written affirmative approval from designated shareholders required before a specified action can be taken — distinct from voting, which only requires participation.
A Series A is a company’s first significant priced equity financing — typically the first round in which institutional venture capital firms lead the investment, the company issues a new class of preferred stock (Series A Preferred), and the financing follows the structural template of the NVCA m…
Seed stage is the period in a startup’s life when the team has a product in market, early customers, and is searching for repeatable signals of product-market fit — but is not yet at the scale or efficiency that justifies a Series A.
A seed round is the equity financing transaction that capitalises a company at seed stage — typically the first institutional priced or pseudo-priced round in a company’s life, raised to fund the period from product launch through the early signals of product-market fit.
