What is white label?
White label refers to a product or service produced by one company (the producer) and rebranded by another company (the reseller) for sale to end-customers under the reseller’s brand. White-labelling is common in fintech (banking-as-a-service), SaaS, payment processing, manufactured goods, dietary supplements and digital platforms.
White-label agreements address branding rights, IP ownership, customisation, exclusivity, pricing, service levels, customer-data ownership, marketing approval and dispute resolution. Trademark licensing terms and consumer-protection compliance are key legal considerations.