Intrapreneurship is acting like an entrepreneur inside an established organization, building new products or ventures using the company’s resources.

Blitzscaling is the strategy of prioritizing breakneck growth over efficiency to capture a market quickly, accepting risk and waste as the cost of speed.

First-mover advantage is the benefit a company gains by being first to a market, such as brand recognition, customer lock-in and scale, before rivals arrive.

An economic moat is a durable competitive advantage that protects a company’s market position and profits from competitors over the long term.

Pirate Metrics (AARRR) is a framework tracking five growth stages: Acquisition, Activation, Retention, Referral and Revenue.

A conversion funnel maps the stages a user passes through from first contact to a desired action, revealing where prospects drop off.

Activation rate is the share of new users who reach the first meaningful value moment in a product, a key early predictor of retention.

The LTV/CAC ratio compares the lifetime value of a customer to the cost of acquiring them; a healthy SaaS benchmark is around 3:1 or higher.

Serviceable obtainable market is the realistic share of the SAM a company can actually capture in the near term, given competition and capacity.

Serviceable addressable market is the portion of the total market a company can realistically serve given its business model, geography and product.