🇹🇷Türk hukuk bağlamı arıyorsanız bu kavramın Türkçe versiyonu:Blue Ocean Strategy (Mavi Okyanus Stratejisi) →
Blue ocean strategy, from Kim and Mauborgne, urges companies to create new demand in uncontested market space rather than battling competitors in saturated ‘red oceans’. It combines differentiation with low cost by redefining the value curve.
The approach favours value innovation — changing what an industry competes on — over incremental one-upmanship, opening room for rapid, profitable growth.