On October 10, 2022, in the second episode of Focus #Legaltech, our Managing Partner Erdem Mümtaz Hacıpaşaoğlu, as host, welcomed Cem Şanap, founder of Legaling.
The central thesis of the episode was clear: legaltech products in Turkey do not scale when they are designed on paper without understanding the lawyer-user’s real workflow; Legaling is an example of a product strategy centered on user research and the lawyer–client interaction.
The Legaling story
Cem Şanap walked through Legaling’s founding story, the problem it solves, and the information/coordination asymmetry between lawyer and client; he laid out the micro-decisions where the product creates value.
Legaltech product strategy in Turkey
The episode discussed the friction points of Turkey’s legaltech ecosystem, how to design scalable products, and which layers AI can be integrated into.
Highlights from this episode
- Legaling: A product centered on the lawyer–client interaction
- Strategy: User research and micro-decisions
- Ecosystem: Friction points in Turkey’s legaltech
You can watch the full episode on YouTube.
