In May 2025, on the invitation of Komünite.com.tr and organized by Fatih Guner: with Birkan Babakol moderating: our Managing Partner Erdem Mümtaz Hacıpaşaoğlu examined the legal risks created by using AI in marketing and customer-experience processes.
The central thesis of the session was clear: active use of AI in customer experience triggers a legal transformation that runs from KVKK obligations to liability for automated decisions; legal literacy on this front is rising rapidly, and AI is on the verge of becoming a legal-compliance topic inside Turkish companies.
KVKK obligations
Behavior-based customer segmentation, targeting, personalized content generation, and automated customer responses are all personal-data processing activities. KVKK’s principles of notice, explicit consent and data minimization become decisive in the design of the AI architecture itself.
Automated decisions and liability
AI-made decisions: credit approval, campaign targeting, customer scoring, return requests: bring interpretability, the right to object, and human oversight to the foreground. Where in the chain liability falls for harm caused by an automated decision was a recurring theme.
Audience concerns aligned with the speaker’s priorities
Hacıpaşaoğlu noted that the parallel between audience concerns and the topics he prioritized signals rising legal literacy in this area, and that AI is close to becoming a compliance matter inside Turkish companies.
Highlights from this session
- KVKK: Notice, explicit consent, data minimization
- Automated decisions: Interpretability, right to object, human oversight
- Liability: Where in the chain does it land?
- Market outlook: AI turning into a legal-compliance topic
You can read Mümtaz’s LinkedIn post at this link.
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