What is a Unique Value Proposition?
A Unique Value Proposition (UVP) is a clear, concise statement of the unique benefit a product or service delivers to a specific customer, and how that benefit differs from alternatives. A strong UVP combines target customer, problem, solution and differentiation in one sentence or short paragraph.
UVP is the foundation of marketing positioning, website headlines, pitch decks and sales messaging. UVP discovery is iterative; many startups refine their UVP through hundreds of customer conversations before settling on a final form.