Cohort Analysis
Cohort analysis is a method of analyzing user behavior by grouping users into cohorts that share a common characteristic — most commonly the month/week of acquisition — and tracking how each cohort’s metrics evolve over time.
From emerging regulation to deal mechanics, we write about the questions founders and investors actually ask — practical analysis you can put to work.
Cohort analysis is a method of analyzing user behavior by grouping users into cohorts that share a common characteristic — most commonly the month/week of acquisition — and tracking how each cohort’s metrics evolve over time.
Go-To-Market (GTM) is the integrated strategy for delivering a product to a target market and achieving sustainable competitive advantage. It covers who you sell to (ICP), how you reach them (channels), how you convert (sales motion), how you price, and how you retain and expand.
An Ideal Customer Profile (ICP) is a detailed description of the company that gets the most value from your product, generates the strongest economics (lowest CAC, highest LTV, fastest sales cycle, lowest churn), and best advocates for you to similar companies.
The Rule of 40 is a SaaS health benchmark: a company’s annual revenue growth rate (%) plus its profitability margin (%) should equal or exceed 40%.
Net Promoter Score (NPS) is a customer loyalty metric calculated from a single survey question: “On a scale of 0 to 10, how likely are you to recommend [Company/Product] to a friend or colleague?” Respondents are classified into Promoters (9-10), Passives (7-8), and Detractors (0-6).
The Personal Data Protection Authority of Turkey (Turkish: Kişisel Verileri Koruma Kurumu, abbreviated KVK Kurumu or simply “the Authority”) is the independent body established by Law No. 6698 to enforce Turkish data protection law.
Special category personal data (Turkish: özel nitelikli kişisel veri; international counterpart: sensitive personal data) is a sub-category of personal data requiring heightened protection.
Personal data (Turkish: kişisel veri) is any information relating to an identified or identifiable natural person. Under KVKK Article 3 and GDPR Article 4, the definition is broad on purpose — it covers data that, alone or combined with other data, can identify a person.
A data processor (Turkish: veri işleyen) is the natural or legal person who processes personal data on behalf of a data controller, under the controller’s documented instructions. Under KVKK Article 3 and GDPR Article 4, the processor has narrower (but real) obligations.
A data controller (Turkish: veri sorumlusu) is the natural or legal person who determines the purposes and means of personal data processing. Under KVKK Article 3 and GDPR Article 4, the controller bears the primary obligations toward data subjects and the regulator.