{"id":8146,"date":"2026-05-11T15:23:42","date_gmt":"2026-05-11T15:23:42","guid":{"rendered":"https:\/\/virconlegal.com\/term\/yonetim-altindaki-sermaye\/"},"modified":"2026-05-12T17:02:49","modified_gmt":"2026-05-12T17:02:49","slug":"yonetim-altindaki-sermaye","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/yonetim-altindaki-sermaye\/","title":{"rendered":"Y\u00f6netim Alt\u0131ndaki Sermaye"},"content":{"rendered":"<h3>TLDR:<\/h3>\n<p>Y\u00f6netim Alt\u0131ndaki Sermaye (Assets Under Management, AUM), bir yat\u0131r\u0131m y\u00f6neticisinin m\u00fc\u015fterileri ad\u0131na y\u00f6netti\u011fi toplam varl\u0131k de\u011feridir; firman\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn ve gelir potansiyelinin \u00f6nemli bir g\u00f6stergesidir.<\/p>\n<h3>AUM Hesaplama<\/h3>\n<p>AUM, m\u00fc\u015fteri taraf\u0131ndan y\u00f6netime emanet edilen t\u00fcm varl\u0131klar\u0131n piyasa de\u011ferini i\u00e7erir: hisse senetleri, tahviller, gayrimenkul, alternatif yat\u0131r\u0131mlar vb. A\u00e7\u0131k u\u00e7lu fonlar g\u00fcnl\u00fck olarak AUM hesaplarken, \u00f6zel piyasa fonlar\u0131 (VC, PE) \u00e7eyrek bazda AUM bildirir. AUM, \u00e7ekilen yeni varl\u0131klar, performans (varl\u0131k fiyat de\u011fi\u015fimleri) ve geri \u00e7ekilmelerden etkilenir.<\/p>\n<h3>AUM&#8217;un \u00d6nemi<\/h3>\n<p>AUM, varl\u0131k y\u00f6netimi firmalar\u0131 i\u00e7in kritik bir metriktir \u00e7\u00fcnk\u00fc gelir, AUM&#8217;un belirli bir y\u00fczdesi olarak y\u00f6netim \u00fccreti \u015feklinde hesaplan\u0131r. Tipik y\u00f6netim \u00fccretleri: yat\u0131r\u0131m fonlar\u0131 %0.5-1.5, hedge fonlar\u0131 %1-2, PE\/VC fonlar\u0131 %1.5-2.5. Daha b\u00fcy\u00fck AUM, sabit maliyetler \u00fczerinden \u00f6l\u00e7ek ekonomisi yarat\u0131r ve daha y\u00fcksek operasyonel marjlar sa\u011flar.<\/p>\n<h3>AUM B\u00fcy\u00fcme Stratejileri<\/h3>\n<p>Varl\u0131k y\u00f6netimi firmalar\u0131 AUM&#8217;u b\u00fcy\u00fctmek i\u00e7in: g\u00fc\u00e7l\u00fc performans (organik b\u00fcy\u00fcme), yeni \u00fcr\u00fcn lansmanlar\u0131, da\u011f\u0131t\u0131m kanal\u0131 geni\u015fletme (kurumsal yat\u0131r\u0131mc\u0131lar, finansal dan\u0131\u015fmanlar), uluslararas\u0131 geni\u015fleme, sat\u0131n almalar ve marka yat\u0131r\u0131m\u0131 yapar. AUM b\u00fcy\u00fcmesi, do\u011frudan gelir ve karl\u0131l\u0131k b\u00fcy\u00fcmesine yans\u0131r, ancak performans bozulmas\u0131 h\u0131zl\u0131 \u00e7\u0131k\u0131\u015flara yol a\u00e7abilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLDR: Y\u00f6netim Alt\u0131ndaki Sermaye (Assets Under Management, AUM), bir yat\u0131r\u0131m y\u00f6neticisinin m\u00fc\u015fterileri ad\u0131na y\u00f6netti\u011fi toplam varl\u0131k de\u011feridir; firman\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn ve gelir potansiyelinin \u00f6nemli bir g\u00f6stergesidir. AUM Hesaplama AUM, m\u00fc\u015fteri taraf\u0131ndan y\u00f6netime emanet edilen t\u00fcm varl\u0131klar\u0131n piyasa de\u011ferini i\u00e7erir: hisse senetleri, tahviller, gayrimenkul, alternatif yat\u0131r\u0131mlar vb. A\u00e7\u0131k u\u00e7lu fonlar g\u00fcnl\u00fck olarak AUM hesaplarken, \u00f6zel piyasa fonlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-8146","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=8146"}],"version-history":[{"count":1,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8146\/revisions"}],"predecessor-version":[{"id":9278,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8146\/revisions\/9278"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=8146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=8146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}