{"id":8139,"date":"2026-05-11T15:23:37","date_gmt":"2026-05-11T15:23:37","guid":{"rendered":"https:\/\/virconlegal.com\/term\/aylik-yinelenen-gelir-mrr\/"},"modified":"2026-05-12T17:02:50","modified_gmt":"2026-05-12T17:02:50","slug":"aylik-yinelenen-gelir-mrr","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/aylik-yinelenen-gelir-mrr\/","title":{"rendered":"Ayl\u0131k Yinelenen Gelir (MRR)"},"content":{"rendered":"<h3>TLDR:<\/h3>\n<p>Ayl\u0131k Yinelenen Gelir (Monthly Recurring Revenue, MRR), abonelik bazl\u0131 i\u015fletmelerin ayl\u0131k olarak \u00f6ng\u00f6r\u00fclebilir \u015fekilde \u00fcretece\u011fi gelirdir; SaaS i\u015fletmelerinin temel metri\u011fidir.<\/p>\n<h3>MRR Bile\u015fenleri<\/h3>\n<p>MRR \u015funlardan olu\u015fur: Yeni MRR (yeni m\u00fc\u015fterilerden gelir), Geni\u015fleme MRR (mevcut m\u00fc\u015fterilerin y\u00fckseltmelerinden gelir), S\u00f6zle\u015fme MRR (mevcut m\u00fc\u015fterilerin d\u00fc\u015f\u00fcrmelerinden negatif), Kay\u0131p MRR (iptal edilen abonelikler), ve Yeniden Kazan\u0131lan MRR (geri gelen m\u00fc\u015fteriler). Net Yeni MRR = Yeni + Geni\u015fleme &#8211; S\u00f6zle\u015fme &#8211; Kay\u0131p.<\/p>\n<h3>MRR Hesaplama Tuzaklar\u0131<\/h3>\n<p>MRR hesaplamada yayg\u0131n hatalar: tek seferlik \u00fccretleri MRR&#8217;ye dahil etmek (sadece d\u00fczenli yinelenen \u00fccretler dahil edilmelidir), y\u0131ll\u0131k \u00f6demeleri tam de\u011fer olarak almak (12&#8217;ye b\u00f6l\u00fcp normalle\u015ftirilmelidir), ve indirim uygulanm\u0131\u015f de\u011ferleri liste fiyat\u0131 olarak almak. MRR sadece ge\u00e7erli aktif abonelikleri yans\u0131tmal\u0131; gelecekteki taahh\u00fctleri de\u011fil.<\/p>\n<h3>MRR ve ARR \u0130li\u015fkisi<\/h3>\n<p>ARR (Y\u0131ll\u0131k Yinelenen Gelir) = MRR x 12. \u00c7o\u011fu SaaS \u015firketi hem MRR (daha gran\u00fcler trend analizi i\u00e7in) hem de ARR (y\u0131ll\u0131k \u00e7er\u00e7eveleme i\u00e7in) takip eder. Daha k\u00fc\u00e7\u00fck SMB odakl\u0131 SaaS&#8217;lar MRR&#8217;yi daha \u00e7ok kullan\u0131rken, kurumsal SaaS&#8217;lar ARR&#8217;yi tercih eder. Halka a\u00e7\u0131k SaaS \u015firketleri tipik olarak ARR ile de\u011ferlemeyi g\u00f6sterir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLDR: Ayl\u0131k Yinelenen Gelir (Monthly Recurring Revenue, MRR), abonelik bazl\u0131 i\u015fletmelerin ayl\u0131k olarak \u00f6ng\u00f6r\u00fclebilir \u015fekilde \u00fcretece\u011fi gelirdir; SaaS i\u015fletmelerinin temel metri\u011fidir. MRR Bile\u015fenleri MRR \u015funlardan olu\u015fur: Yeni MRR (yeni m\u00fc\u015fterilerden gelir), Geni\u015fleme MRR (mevcut m\u00fc\u015fterilerin y\u00fckseltmelerinden gelir), S\u00f6zle\u015fme MRR (mevcut m\u00fc\u015fterilerin d\u00fc\u015f\u00fcrmelerinden negatif), Kay\u0131p MRR (iptal edilen abonelikler), ve Yeniden Kazan\u0131lan MRR (geri gelen m\u00fc\u015fteriler). [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-8139","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=8139"}],"version-history":[{"count":1,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8139\/revisions"}],"predecessor-version":[{"id":9283,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8139\/revisions\/9283"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=8139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=8139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}