{"id":8138,"date":"2026-05-11T15:23:37","date_gmt":"2026-05-11T15:23:37","guid":{"rendered":"https:\/\/virconlegal.com\/term\/yillik-yinelenen-gelir-arr\/"},"modified":"2026-05-12T17:02:51","modified_gmt":"2026-05-12T17:02:51","slug":"yillik-yinelenen-gelir-arr","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/yillik-yinelenen-gelir-arr\/","title":{"rendered":"Y\u0131ll\u0131k Yinelenen Gelir (ARR)"},"content":{"rendered":"<h3>TLDR:<\/h3>\n<p>Y\u0131ll\u0131k Yinelenen Gelir (Annual Recurring Revenue, ARR), bir abonelik i\u015fletmesinin y\u0131ll\u0131k bazda \u00f6ng\u00f6r\u00fclebilir \u015fekilde \u00fcretece\u011fi gelirdir; SaaS ve abonelik i\u015fletmelerinin temel de\u011ferleme metri\u011fidir.<\/p>\n<h3>ARR Hesaplama<\/h3>\n<p>ARR a\u015fa\u011f\u0131daki y\u00f6ntemlerle hesaplanabilir: ayl\u0131k abonelikler i\u00e7in MRR x 12, y\u0131ll\u0131k abonelikler i\u00e7in do\u011frudan toplam, \u00e7ok y\u0131ll\u0131 s\u00f6zle\u015fmeler i\u00e7in y\u0131ll\u0131k de\u011fer (toplam s\u00f6zle\u015fme de\u011feri \/ y\u0131l say\u0131s\u0131). \u00d6nemli olarak, ARR sadece d\u00fczenli yinelenen geliri yans\u0131tmal\u0131; tek seferlik kurulum, dan\u0131\u015fmanl\u0131k veya profesyonel hizmetler dahil edilmemelidir.<\/p>\n<h3>ARR B\u00fcy\u00fcmesi ve Bile\u015fenleri<\/h3>\n<p>Sa\u011fl\u0131kl\u0131 ARR b\u00fcy\u00fcmesi \u015fu bile\u015fenlere ihtiya\u00e7 duyar: Yeni ARR (yeni m\u00fc\u015fterilerden), Geni\u015fleme ARR (cross-sell\/upsell), Yeniden Kazan\u0131lan ARR (geri gelen m\u00fc\u015fteriler), S\u00f6zle\u015fme ARR (downgrade&#8217;ler), Kay\u0131p ARR (iptal edilen abonelikler). Net Yeni ARR = Yeni + Geni\u015fleme + Yeniden Kazan\u0131lan &#8211; S\u00f6zle\u015fme &#8211; Kay\u0131p. 100+%+ Net Gelir Tutma oran\u0131, mevcut m\u00fc\u015fteri taban\u0131n\u0131n kendi ba\u015f\u0131na b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir.<\/p>\n<h3>ARR Bazl\u0131 De\u011ferleme<\/h3>\n<p>SaaS \u015firketleri tipik olarak ARR&#8217;nin kat\u0131 olarak de\u011ferlenir. Halka a\u00e7\u0131k SaaS \u015firketleri i\u00e7in katlar 5x-30x aras\u0131nda de\u011fi\u015fir; b\u00fcy\u00fcme oran\u0131na, marjlara, NRR&#8217;ye ve piyasa ko\u015fullar\u0131na ba\u011fl\u0131d\u0131r. 2021 zirvesinde katlar 50x+ ula\u015ft\u0131; 2022-2023 d\u00fczeltmesi katlar\u0131 yar\u0131ya indirdi. \u00d6zel piyasalardaki katlar tipik olarak halka a\u00e7\u0131k katlardan biraz daha y\u00fcksektir (likidite primi minus).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLDR: Y\u0131ll\u0131k Yinelenen Gelir (Annual Recurring Revenue, ARR), bir abonelik i\u015fletmesinin y\u0131ll\u0131k bazda \u00f6ng\u00f6r\u00fclebilir \u015fekilde \u00fcretece\u011fi gelirdir; SaaS ve abonelik i\u015fletmelerinin temel de\u011ferleme metri\u011fidir. ARR Hesaplama ARR a\u015fa\u011f\u0131daki y\u00f6ntemlerle hesaplanabilir: ayl\u0131k abonelikler i\u00e7in MRR x 12, y\u0131ll\u0131k abonelikler i\u00e7in do\u011frudan toplam, \u00e7ok y\u0131ll\u0131 s\u00f6zle\u015fmeler i\u00e7in y\u0131ll\u0131k de\u011fer (toplam s\u00f6zle\u015fme de\u011feri \/ y\u0131l say\u0131s\u0131). \u00d6nemli olarak, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-8138","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=8138"}],"version-history":[{"count":1,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8138\/revisions"}],"predecessor-version":[{"id":9284,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8138\/revisions\/9284"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=8138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=8138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}