{"id":8006,"date":"2026-05-11T22:27:03","date_gmt":"2026-05-11T22:27:03","guid":{"rendered":"https:\/\/virconlegal.com\/term\/kullanici-edinim-maliyeti\/"},"modified":"2026-05-12T19:52:07","modified_gmt":"2026-05-12T19:52:07","slug":"kullanici-edinim-maliyeti","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/kullanici-edinim-maliyeti\/","title":{"rendered":"Kullan\u0131c\u0131 Edinim Maliyeti"},"content":{"rendered":"<h3>TLDR<\/h3>\n<p>Kullan\u0131c\u0131 Edinim Maliyeti (M\u00fc\u015fteri Edinim Maliyeti veya MEK olarak da bilinir), t\u00fcm pazarlama, sat\u0131\u015f ve kat\u0131l\u0131m giderleri dahil olmak \u00fczere yeni bir m\u00fc\u015fteri kazanmak i\u00e7in katlan\u0131lan toplam maliyettir.<\/p>\n<h3>Hesaplama:<\/h3>\n<p>CAC = Total Sales &#038; Marketing Spend \/ Number of New Customers Acquired<br \/>\nMEK = Toplam Sat\u0131\u015f ve Pazarlama Harcamas\u0131 Edinilen Yeni M\u00fc\u015fteri Say\u0131s\u0131<\/p>\n<h3>Temel De\u011ferlendirmeler:<\/h3>\n<p>&#8211; <strong>Kar\u0131\u015f\u0131k MEK:<\/strong> T\u00fcm edinim kanallar\u0131 genelinde ortalama.<br \/>\n&#8211; <strong>\u00dccretli MEK:<\/strong> Yaln\u0131zca \u00fccretli kanallardan maliyet.<br \/>\n&#8211; <strong>Organik MEK:<\/strong> Cost from organic\/inbound channels. \/ Organik\/gelen kanallardan maliyet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLDR Kullan\u0131c\u0131 Edinim Maliyeti (M\u00fc\u015fteri Edinim Maliyeti veya MEK olarak da bilinir), t\u00fcm pazarlama, sat\u0131\u015f ve kat\u0131l\u0131m giderleri dahil olmak \u00fczere yeni bir m\u00fc\u015fteri kazanmak i\u00e7in katlan\u0131lan toplam maliyettir. Hesaplama: CAC = Total Sales &#038; Marketing Spend \/ Number of New Customers Acquired MEK = Toplam Sat\u0131\u015f ve Pazarlama Harcamas\u0131 Edinilen Yeni M\u00fc\u015fteri Say\u0131s\u0131 Temel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-8006","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=8006"}],"version-history":[{"count":3,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8006\/revisions"}],"predecessor-version":[{"id":9354,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/8006\/revisions\/9354"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=8006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=8006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}