Yat\u0131r\u0131m Getirisi (Return on Investment, ROI), bir yat\u0131r\u0131m\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7en y\u00fczde de\u011feridir. (Gain – Cost) \/ Cost \u00d7 100 form\u00fcl\u00fc ile hesaplan\u0131r.<\/p>\n
ROI evrensel finansal performance metric’idir. Form\u00fcl: ROI = (Net Profit \/ Cost of Investment) \u00d7 100. \u00d6rnek: $1,000 yat\u0131r\u0131m, $1,200 return \u2192 ROI = ($200\/$1,000) \u00d7 100 = %20. Y\u00fcksek ROI = good investment. ROI different time periods’ta kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in y\u0131ll\u0131k (annualized) ROI gerekir.<\/p>\n
Farkl\u0131 ROI variants: Simple ROI \u2014 basic formula, Annualized ROI \u2014 \u00e7oklu y\u0131llar i\u00e7in, ROIC (Return on Invested Capital) \u2014 operational efficiency, ROAS (Return on Ad Spend) \u2014 marketing i\u00e7in, ROE (Return on Equity) \u2014 shareholder perspective, IRR (Internal Rate of Return) \u2014 multi-period investments i\u00e7in. Marketing context’inde ROAS dominant \u2014 “$1 ad spend, $3 revenue” gibi.<\/p>\n
ROI \u00e7e\u015fitli ama\u00e7lar i\u00e7in kritik: Investment decision-making \u2014 different opportunities comparison, Performance measurement, Capital allocation, Marketing efficiency, Project prioritization, Hiring decisions (employee ROI), ve Business model validation. “Show me the ROI” sorusuna her business decision i\u00e7in cevap olmal\u0131. Investor pitches’te ROI projections kritiktir.<\/p>\n
ROI’nin s\u0131n\u0131rlar\u0131: Time value of money ignored (1 y\u0131lda %20 \u2260 5 y\u0131lda %20), Risk fakt\u00f6r\u00fcn\u00fc ignore eder (risky investments need higher returns), Intangible benefits hard to quantify (brand value, customer satisfaction), Short-term focus bias yarat\u0131r (uzun vadeli yat\u0131r\u0131mlar d\u00fc\u015f\u00fck ROI g\u00f6sterebilir), ve Manipulable (cost\/return definitions de\u011fi\u015febilir). Sophisticated analysis NPV, IRR, payback period, risk-adjusted returns ile beraber yap\u0131l\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"
TLDR: Yat\u0131r\u0131m Getirisi (Return on Investment, ROI), bir yat\u0131r\u0131m\u0131n k\u00e2rl\u0131l\u0131\u011f\u0131n\u0131 \u00f6l\u00e7en y\u00fczde de\u011feridir. (Gain – Cost) \/ Cost \u00d7 100 form\u00fcl\u00fc ile hesaplan\u0131r. ROI Nedir? ROI evrensel finansal performance metric’idir. Form\u00fcl: ROI = (Net Profit \/ Cost of Investment) \u00d7 100. \u00d6rnek: $1,000 yat\u0131r\u0131m, $1,200 return \u2192 ROI = ($200\/$1,000) \u00d7 100 = %20. Y\u00fcksek […]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-7996","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/7996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=7996"}],"version-history":[{"count":4,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/7996\/revisions"}],"predecessor-version":[{"id":9720,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/7996\/revisions\/9720"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=7996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=7996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}