{"id":13578,"date":"2026-05-15T20:37:20","date_gmt":"2026-05-15T20:37:20","guid":{"rendered":"https:\/\/virconlegal.com\/term\/churn-2\/"},"modified":"2026-05-15T20:37:20","modified_gmt":"2026-05-15T20:37:20","slug":"churn-2","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/churn-2\/","title":{"rendered":"Churn"},"content":{"rendered":"<h2>Churn nedir?<\/h2>\n<p><strong>Churn<\/strong>, tan\u0131mlanm\u0131\u015f bir d\u00f6nemde m\u00fc\u015fteri, kullan\u0131c\u0131 veya gelirin say\u0131salla\u015ft\u0131r\u0131lm\u0131\u015f kayb\u0131d\u0131r. Churn, m\u00fc\u015fteri churn&#8217;u (iptal eden m\u00fc\u015fterilerin %&#8217;si), gelir churn&#8217;u (kaybedilen tekrar eden gelirin %&#8217;si) ve geni\u015fleme dengelemesi olan ve olmayan br\u00fct vs. net churn olarak \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n<p>Negatif net gelir churn&#8217;u \u2014 mevcut m\u00fc\u015fterilerin geni\u015flemesinin kaybedilen geliri dengeledi\u011fi \u2014 en iyi s\u0131n\u0131f SaaS i\u015fletmelerinin ay\u0131rt edici \u00f6zelli\u011fidir. Churn analizi (kohort, segment, sebep, plan baz\u0131nda) \u00fcr\u00fcn ve fiyatland\u0131rma kararlar\u0131 i\u00e7in temeldir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Churn nedir? Churn, tan\u0131mlanm\u0131\u015f bir d\u00f6nemde m\u00fc\u015fteri, kullan\u0131c\u0131 veya gelirin say\u0131salla\u015ft\u0131r\u0131lm\u0131\u015f kayb\u0131d\u0131r. Churn, m\u00fc\u015fteri churn&#8217;u (iptal eden m\u00fc\u015fterilerin %&#8217;si), gelir churn&#8217;u (kaybedilen tekrar eden gelirin %&#8217;si) ve geni\u015fleme dengelemesi olan ve olmayan br\u00fct vs. net churn olarak \u00f6l\u00e7\u00fcl\u00fcr. Negatif net gelir churn&#8217;u \u2014 mevcut m\u00fc\u015fterilerin geni\u015flemesinin kaybedilen geliri dengeledi\u011fi \u2014 en iyi s\u0131n\u0131f SaaS i\u015fletmelerinin [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-13578","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=13578"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13578\/revisions"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=13578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=13578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}