{"id":13536,"date":"2026-05-15T20:37:01","date_gmt":"2026-05-15T20:37:01","guid":{"rendered":"https:\/\/virconlegal.com\/term\/konumlandirma-positioning\/"},"modified":"2026-05-15T20:37:01","modified_gmt":"2026-05-15T20:37:01","slug":"konumlandirma-positioning","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/konumlandirma-positioning\/","title":{"rendered":"Konumland\u0131rma (Positioning)"},"content":{"rendered":"<h2>Konumland\u0131rma nedir?<\/h2>\n<p><strong>Konumland\u0131rma<\/strong>, bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc, markas\u0131n\u0131 veya hizmetini rakiplerinden m\u00fc\u015fterilerin zihninde nas\u0131l farkl\u0131la\u015ft\u0131raca\u011f\u0131na ili\u015fkin stratejik karard\u0131r. Konumland\u0131rma; hedef m\u00fc\u015fteriyi, kategoriyi, ana farkl\u0131la\u015fmay\u0131 ve kan\u0131t\u0131 belirten bir <em>konumland\u0131rma ifadesi<\/em>nde dile getirilir.<\/p>\n<p>Konumland\u0131rma; fiyatland\u0131rmay\u0131, mesajla\u015fmay\u0131, kanal se\u00e7imini, ortakl\u0131k stratejisini ve rekabet\u00e7i yan\u0131t\u0131 \u015fekillendirir. Yeniden konumland\u0131rma, s\u0131kl\u0131kla bir pivot, pazar geni\u015flemesi veya rekabet de\u011fi\u015fimine e\u015flik eden b\u00fcy\u00fck bir giri\u015fimdir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konumland\u0131rma nedir? Konumland\u0131rma, bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc, markas\u0131n\u0131 veya hizmetini rakiplerinden m\u00fc\u015fterilerin zihninde nas\u0131l farkl\u0131la\u015ft\u0131raca\u011f\u0131na ili\u015fkin stratejik karard\u0131r. Konumland\u0131rma; hedef m\u00fc\u015fteriyi, kategoriyi, ana farkl\u0131la\u015fmay\u0131 ve kan\u0131t\u0131 belirten bir konumland\u0131rma ifadesinde dile getirilir. Konumland\u0131rma; fiyatland\u0131rmay\u0131, mesajla\u015fmay\u0131, kanal se\u00e7imini, ortakl\u0131k stratejisini ve rekabet\u00e7i yan\u0131t\u0131 \u015fekillendirir. Yeniden konumland\u0131rma, s\u0131kl\u0131kla bir pivot, pazar geni\u015flemesi veya rekabet de\u011fi\u015fimine e\u015flik eden b\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-13536","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=13536"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13536\/revisions"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=13536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=13536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}