{"id":13528,"date":"2026-05-15T20:36:58","date_gmt":"2026-05-15T20:36:58","guid":{"rendered":"https:\/\/virconlegal.com\/term\/loss-leader-fiyatlandirmasi\/"},"modified":"2026-05-15T20:36:58","modified_gmt":"2026-05-15T20:36:58","slug":"loss-leader-fiyatlandirmasi","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/loss-leader-fiyatlandirmasi\/","title":{"rendered":"Loss Leader Fiyatland\u0131rmas\u0131"},"content":{"rendered":"<h2>Loss leader pricing nedir?<\/h2>\n<p><strong>Loss leader fiyatland\u0131rmas\u0131<\/strong>, m\u00fc\u015fteri \u00e7ekmek i\u00e7in bir \u00fcr\u00fcn veya hizmetin maliyetinde veya alt\u0131nda sat\u0131ld\u0131\u011f\u0131, kayb\u0131n daha y\u00fcksek marjl\u0131 ek sat\u0131\u015flar, abonelik y\u00fckseltmeleri veya k\u00e2rl\u0131 \u00fcr\u00fcnlerin \u00e7apraz sat\u0131\u015f\u0131 ile geri kazan\u0131lmas\u0131 beklenen kas\u0131tl\u0131 bir fiyatland\u0131rma stratejisidir.<\/p>\n<p>Loss leader stratejileri perakendede (market), yaz\u0131l\u0131mda (\u00fccretli planlara y\u00f6nlendiren \u00fccretsiz katman) ve marketplace&#8217;lerde (s\u00fcbvanse edilmi\u015f erken a\u015fama kullan\u0131c\u0131 edinme) yayg\u0131nd\u0131r. Bir\u00e7ok yarg\u0131 b\u00f6lgesinde fiyatland\u0131rma hukuku (anti-damping, y\u0131k\u0131c\u0131 fiyatland\u0131rma kurallar\u0131) rakiplere kar\u015f\u0131 loss leader kullan\u0131m\u0131n\u0131 s\u0131n\u0131rlar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Loss leader pricing nedir? Loss leader fiyatland\u0131rmas\u0131, m\u00fc\u015fteri \u00e7ekmek i\u00e7in bir \u00fcr\u00fcn veya hizmetin maliyetinde veya alt\u0131nda sat\u0131ld\u0131\u011f\u0131, kayb\u0131n daha y\u00fcksek marjl\u0131 ek sat\u0131\u015flar, abonelik y\u00fckseltmeleri veya k\u00e2rl\u0131 \u00fcr\u00fcnlerin \u00e7apraz sat\u0131\u015f\u0131 ile geri kazan\u0131lmas\u0131 beklenen kas\u0131tl\u0131 bir fiyatland\u0131rma stratejisidir. Loss leader stratejileri perakendede (market), yaz\u0131l\u0131mda (\u00fccretli planlara y\u00f6nlendiren \u00fccretsiz katman) ve marketplace&#8217;lerde (s\u00fcbvanse edilmi\u015f erken [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-13528","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=13528"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13528\/revisions"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=13528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=13528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}