{"id":13520,"date":"2026-05-15T20:36:55","date_gmt":"2026-05-15T20:36:55","guid":{"rendered":"https:\/\/virconlegal.com\/term\/musteri-edinme-maliyeti-cac\/"},"modified":"2026-05-15T20:36:55","modified_gmt":"2026-05-15T20:36:55","slug":"musteri-edinme-maliyeti-cac","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/musteri-edinme-maliyeti-cac\/","title":{"rendered":"M\u00fc\u015fteri Edinme Maliyeti (CAC)"},"content":{"rendered":"<h2>CAC nedir?<\/h2>\n<p><strong>Customer Acquisition Cost<\/strong> (CAC \u2014 M\u00fc\u015fteri Edinme Maliyeti), yeni bir \u00f6deme yapan m\u00fc\u015fteriyi edinmenin toplam maliyetidir \u2014 sat\u0131\u015f ve pazarlama maa\u015flar\u0131, reklam harcamas\u0131, komisyonlar, ajans \u00fccretleri ve ara\u00e7 maliyetleri dahil \u2014 ayn\u0131 d\u00f6nemde edinilen yeni m\u00fc\u015fteri say\u0131s\u0131na b\u00f6l\u00fcn\u00fcr.<\/p>\n<p>CAC geri \u00f6deme s\u00fcresi ve LTV:CAC oran\u0131 edinme verimlili\u011finin temel g\u00f6stergeleridir. CAC e\u011filimleri olduk\u00e7a tan\u0131 koyucudur: artan CAC pazar doygunlu\u011funu, kanal t\u00fckenmesini veya \u00fcr\u00fcn-pazar uyumunun zay\u0131flamas\u0131n\u0131 g\u00f6sterebilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CAC nedir? Customer Acquisition Cost (CAC \u2014 M\u00fc\u015fteri Edinme Maliyeti), yeni bir \u00f6deme yapan m\u00fc\u015fteriyi edinmenin toplam maliyetidir \u2014 sat\u0131\u015f ve pazarlama maa\u015flar\u0131, reklam harcamas\u0131, komisyonlar, ajans \u00fccretleri ve ara\u00e7 maliyetleri dahil \u2014 ayn\u0131 d\u00f6nemde edinilen yeni m\u00fc\u015fteri say\u0131s\u0131na b\u00f6l\u00fcn\u00fcr. CAC geri \u00f6deme s\u00fcresi ve LTV:CAC oran\u0131 edinme verimlili\u011finin temel g\u00f6stergeleridir. CAC e\u011filimleri olduk\u00e7a tan\u0131 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-13520","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=13520"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13520\/revisions"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=13520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=13520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}