{"id":13482,"date":"2026-05-15T20:23:49","date_gmt":"2026-05-15T20:23:49","guid":{"rendered":"https:\/\/virconlegal.com\/term\/brut-marj-gross-margin\/"},"modified":"2026-05-15T20:23:49","modified_gmt":"2026-05-15T20:23:49","slug":"brut-marj-gross-margin","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/brut-marj-gross-margin\/","title":{"rendered":"Br\u00fct Marj (Gross Margin)"},"content":{"rendered":"<h2>Br\u00fct marj nedir?<\/h2>\n<p><strong>Br\u00fct marj<\/strong>, <a href=\"#\">COGS<\/a> d\u00fc\u015f\u00fcld\u00fckten sonra gelirden kalan y\u00fczdedir: <em>Br\u00fct Marj = (Gelir \u2212 COGS) \u00f7 Gelir<\/em>. Br\u00fct marj fiyatland\u0131rma g\u00fcc\u00fc, \u00fcr\u00fcn \u00f6l\u00e7eklenebilirli\u011fi ve i\u015f kalitesinin temel g\u00f6stergesidir.<\/p>\n<p>Yaz\u0131l\u0131m i\u015fletmeleri tipik olarak %70-90 br\u00fct marj; marketplace&#8217;ler %20-50; fiziksel mal ticareti %15-40; donan\u0131m %25-50 elde eder. Yat\u0131r\u0131mc\u0131lar gelire br\u00fct marja g\u00f6re farkl\u0131 de\u011ferleme \u00e7arpanlar\u0131 uygular; bu nedenle br\u00fct marj disiplini birim ekonomisi ve exit de\u011feri i\u00e7in kritiktir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Br\u00fct marj nedir? Br\u00fct marj, COGS d\u00fc\u015f\u00fcld\u00fckten sonra gelirden kalan y\u00fczdedir: Br\u00fct Marj = (Gelir \u2212 COGS) \u00f7 Gelir. Br\u00fct marj fiyatland\u0131rma g\u00fcc\u00fc, \u00fcr\u00fcn \u00f6l\u00e7eklenebilirli\u011fi ve i\u015f kalitesinin temel g\u00f6stergesidir. Yaz\u0131l\u0131m i\u015fletmeleri tipik olarak %70-90 br\u00fct marj; marketplace&#8217;ler %20-50; fiziksel mal ticareti %15-40; donan\u0131m %25-50 elde eder. Yat\u0131r\u0131mc\u0131lar gelire br\u00fct marja g\u00f6re farkl\u0131 de\u011ferleme \u00e7arpanlar\u0131 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-13482","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=13482"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/13482\/revisions"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=13482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=13482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}