{"id":11959,"date":"2026-05-15T04:55:33","date_gmt":"2026-05-15T04:55:33","guid":{"rendered":"https:\/\/virconlegal.com\/term\/dijital-pazarlar-yasasi-dma\/"},"modified":"2026-05-15T04:55:34","modified_gmt":"2026-05-15T04:55:34","slug":"dijital-pazarlar-yasasi-dma","status":"publish","type":"term","link":"https:\/\/virconlegal.com\/tr\/term\/dijital-pazarlar-yasasi-dma\/","title":{"rendered":"Dijital Pazarlar Yasas\u0131 (DMA)"},"content":{"rendered":"<h3>TLDR:<\/h3>\n<p>Dijital Pazarlar Yasas\u0131 (DMA), \u00f6nemli pazar g\u00fcc\u00fcne sahip temel platform hizmetleri sa\u011flay\u0131c\u0131lar\u0131 olan &#8220;bek\u00e7iler&#8221; olarak atanm\u0131\u015f b\u00fcy\u00fck dijital platformlara \u00f6n y\u00fck\u00fcml\u00fcl\u00fckler dayatan AB d\u00fczenlemesidir (T\u00fcz\u00fck 2022\/1925, May\u0131s 2023&#8217;ten itibaren y\u00fcr\u00fcrl\u00fckte, Mart 2024&#8217;ten tam etkilerle). DMA, sonradan rekabet uygulamas\u0131na g\u00fcvenmek yerine do\u011frudan bek\u00e7i davran\u0131\u015f\u0131n\u0131 d\u00fczenleyerek adil, itiraz edilebilir dijital pazarlar\u0131 sa\u011flamay\u0131 ama\u00e7lar.<\/p>\n<h3>Atanm\u0131\u015f Bek\u00e7iler ve Hizmetler<\/h3>\n<p>2025 itibar\u0131yla atanm\u0131\u015f bek\u00e7iler aras\u0131nda Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta, Microsoft ve Booking yer al\u0131r. Atanm\u0131\u015f temel platform hizmetleri arama motorlar\u0131n\u0131, uygulama ma\u011fazalar\u0131n\u0131, \u00e7evrimi\u00e7i pazaryerlerini, sosyal a\u011flar\u0131, video payla\u015f\u0131m platformlar\u0131n\u0131, anl\u0131k mesajla\u015fmay\u0131, sanal asistanlar\u0131, web taray\u0131c\u0131lar\u0131n\u0131 ve i\u015fletim sistemlerini i\u00e7erir. Nicel e\u015fikleri (ciro, kullan\u0131c\u0131 say\u0131lar\u0131) kar\u015f\u0131layan \u015firketler atanabilir, Avrupa Komisyonu atamay\u0131 geni\u015fletme takdirine sahiptir.<\/p>\n<h3>Bek\u00e7i Y\u00fck\u00fcml\u00fcl\u00fckleri<\/h3>\n<p>DMA \u00f6zel yap\u0131lmas\u0131 ve yap\u0131lmamas\u0131 gerekenleri dayat\u0131r: kendini tercih etme yasa\u011f\u0131 (\u00fc\u00e7\u00fcnc\u00fc taraf \u00fczerinde bek\u00e7inin kendi \u00fcr\u00fcnleri), onay olmadan hizmetler aras\u0131nda ki\u015fisel verileri birle\u015ftirme yasa\u011f\u0131, birlikte \u00e7al\u0131\u015fabilirlik gereksinimleri (mesajla\u015fma birlikte \u00e7al\u0131\u015fabilirli\u011fi, iOS&#8217;ta alternatif uygulama ma\u011fazalar\u0131), i\u015f kullan\u0131c\u0131lar\u0131 i\u00e7in veri eri\u015fimi, temel hizmetleri yard\u0131mc\u0131 olanlara ba\u011flama yasa\u011f\u0131, \u00f6nceden y\u00fcklenmi\u015f uygulamalar\u0131 kullan\u0131c\u0131lar\u0131n kald\u0131rmas\u0131na izin verme ve bek\u00e7i hizmetlerinin m\u00fcnhas\u0131r kullan\u0131m\u0131n\u0131 gerektirme yasa\u011f\u0131.<\/p>\n<h3>Uygulama ve Etki<\/h3>\n<p>DMA ihlalleri i\u00e7in cezalar \u00f6nemlidir: k\u00fcresel y\u0131ll\u0131k cironun %10&#8217;una kadar (tekrarlanan ihlaller i\u00e7in %20), periyodik ceza \u00f6demeleri ve sistematik uyumsuzluk i\u00e7in yap\u0131sal \u00e7\u00f6z\u00fcmler. Avrupa Komisyonu 2024-2025&#8217;te atanm\u0131\u015f bek\u00e7ilerin birden \u00e7ok soru\u015fturmas\u0131n\u0131 a\u00e7t\u0131. Bek\u00e7i platformlar\u0131 (iOS, Android, arama) \u00fczerine in\u015fa eden kurucular DMA geli\u015fmelerini takip etmelidir\u2014yeni y\u00fck\u00fcml\u00fcl\u00fckler hem f\u0131rsatlar (daha esnek platform kurallar\u0131) hem de k\u0131s\u0131tlamalar (\u00fcr\u00fcn uyarlamas\u0131 gerektiren de\u011fi\u015fen ko\u015fullar) yarat\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLDR: Dijital Pazarlar Yasas\u0131 (DMA), \u00f6nemli pazar g\u00fcc\u00fcne sahip temel platform hizmetleri sa\u011flay\u0131c\u0131lar\u0131 olan &#8220;bek\u00e7iler&#8221; olarak atanm\u0131\u015f b\u00fcy\u00fck dijital platformlara \u00f6n y\u00fck\u00fcml\u00fcl\u00fckler dayatan AB d\u00fczenlemesidir (T\u00fcz\u00fck 2022\/1925, May\u0131s 2023&#8217;ten itibaren y\u00fcr\u00fcrl\u00fckte, Mart 2024&#8217;ten tam etkilerle). DMA, sonradan rekabet uygulamas\u0131na g\u00fcvenmek yerine do\u011frudan bek\u00e7i davran\u0131\u015f\u0131n\u0131 d\u00fczenleyerek adil, itiraz edilebilir dijital pazarlar\u0131 sa\u011flamay\u0131 ama\u00e7lar. Atanm\u0131\u015f Bek\u00e7iler ve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"categories":[],"class_list":["post-11959","term","type-term","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/11959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/term"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=11959"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/term\/11959\/revisions"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=11959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=11959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}