{"id":9815,"date":"2024-06-25T07:28:57","date_gmt":"2024-06-25T07:28:57","guid":{"rendered":"https:\/\/virconlegal.com\/citayi-yukseltenler-27-mert-menekse-co-one\/"},"modified":"2026-05-14T08:25:56","modified_gmt":"2026-05-14T08:25:56","slug":"citayi-yukseltenler-27-mert-menekse-co-one","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/citayi-yukseltenler-27-mert-menekse-co-one\/","title":{"rendered":"\u00c7\u0131tay\u0131 Y\u00fckseltenler 27: Mert Menek\u015fe – Co-one"},"content":{"rendered":"

\u00c7\u0131tay\u0131 Y\u00fckseltenler’in 27. b\u00f6l\u00fcm\u00fcnde, Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a> ve e\u015f-sunucu, Opus Partners<\/a> kurucusu H\u00fcseyin O\u011fuz<\/a>, Co-one<\/strong><\/a>‘\u0131n kurucu orta\u011f\u0131 Mert Menek\u015fe<\/a><\/strong>‘yi a\u011f\u0131rlad\u0131.<\/p>\n

Sohbetin merkezindeki tez netti: okul projesi olarak ba\u015flayan bir fikir, VC taraf\u0131nda edinilen “yat\u0131r\u0131mc\u0131 bak\u0131\u015f a\u00e7\u0131s\u0131yla” birle\u015fti\u011finde uzun ufurklu bir B2B SaaS’a d\u00f6n\u00fc\u015febilir.<\/strong> E\u011fitimden VC’li\u011fe ve oradan giri\u015fimcili\u011fe uzanan yolun pratik kar\u015f\u0131l\u0131\u011f\u0131n\u0131, B2B m\u00fc\u015fteri kazanma taktiklerini ve Co-one’\u0131n vizyonunu Mert ile detayl\u0131ca konu\u015ftuk.<\/p>\n

E\u011fitimden VC’ye, oradan giri\u015fimcili\u011fe<\/h3>\n

Mert’in \u00e7e\u015fitlendirilmi\u015f kariyeri \u2014 okul projesi olarak ba\u015flayan fikirden VC taraf\u0131nda edinilen birikime ve nihayetinde Co-one’a uzanan yol, “yat\u0131r\u0131mc\u0131 zihninin”<\/strong> kuruculu\u011fa nas\u0131l d\u00f6nd\u00fc\u011f\u00fc.<\/p>\n

Co-one’da zorluklar ve \u00e7\u00f6z\u00fcmler<\/h3>\n

Co-one’da ya\u015fanan zorluklar ve bu zorluklar\u0131n nas\u0131l \u00fcstesinden gelindi\u011fi<\/strong> \u2014 \u00fcr\u00fcn-pazar uyumu aray\u0131\u015f\u0131ndan ekip kurmaya, fundraising’in ilk y\u0131llar\u0131na kadar somut ad\u0131mlar.<\/p>\n

B2B m\u00fc\u015fteri kazanma taktikleri<\/h3>\n

B2B sekt\u00f6r\u00fcnde m\u00fc\u015fteri kazanma taktikleri<\/strong> ve bu taktiklerin etkinli\u011fi \u2014 outbound disiplini, “case study \u00fcretimi” ve enterprise sat\u0131\u015f d\u00f6ng\u00fclerinde kurucunun rol\u00fc.<\/p>\n

Co-one’\u0131n gelece\u011fe y\u00f6nelik vizyonu<\/h3>\n

Co-one’\u0131n gelece\u011fe y\u00f6nelik vizyonu<\/strong> ve pazardaki yeri \u2014 kategoriyi nas\u0131l \u015fekillendirmeyi planlad\u0131klar\u0131, hangi alt-segmentlere derinle\u015fmeyi hedefledikleri.<\/p>\n

Bu b\u00f6l\u00fcmde dinleyeceklerinizden bir bak\u0131\u015f<\/h3>\n