{"id":9781,"date":"2025-05-02T18:43:00","date_gmt":"2025-05-02T18:43:00","guid":{"rendered":"https:\/\/virconlegal.com\/citayi-yukseltenler-61-dogan-aksoy-adtheorent\/"},"modified":"2026-05-14T08:24:43","modified_gmt":"2026-05-14T08:24:43","slug":"citayi-yukseltenler-61-dogan-aksoy-adtheorent","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/citayi-yukseltenler-61-dogan-aksoy-adtheorent\/","title":{"rendered":"\u00c7\u0131tay\u0131 Y\u00fckseltenler 61 – Do\u011fan Aksoy \u2013 AdTheorent"},"content":{"rendered":"

\u00c7\u0131tay\u0131 Y\u00fckseltenler’in 61. b\u00f6l\u00fcm\u00fcnde, Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a> ve e\u015f-sunucu, Opus Partners<\/a> kurucusu H\u00fcseyin O\u011fuz<\/a>, Amerika’da kurdu\u011fu AdTheorent<\/strong><\/a> ile Nasdaq’a a\u00e7\u0131lan, ard\u0131ndan T\u00fcrkiye’ye d\u00f6nen giri\u015fimci ve melek yat\u0131r\u0131mc\u0131 Do\u011fan Aksoy<\/a><\/strong>‘u a\u011f\u0131rlad\u0131.<\/p>\n

Sohbetin merkezindeki tez netti: 324 milyon dolarl\u0131k bir exit’in arka plan\u0131 para konu\u015fmaktan \u00e7ok kurucu psikolojisi, ortakl\u0131k dinamikleri ve do\u011fru zamanda do\u011fru karar\u0131 verebilme cesaretidir.<\/strong> Private equity s\u00fcreci, \u00c7inli al\u0131c\u0131yla ya\u015fanan anla\u015fmazl\u0131klar, exit sonras\u0131 burnout ve melek yat\u0131r\u0131mc\u0131l\u0131\u011fa ge\u00e7i\u015fin getirdi\u011fi yeni d\u00f6nem \u2014 b\u00f6l\u00fcm\u00fcn ana eksenleri.<\/p>\n

324 milyon dolarl\u0131k exit’in arka plan\u0131<\/h3>\n

AdTheorent i\u00e7in y\u00fcr\u00fct\u00fclen private equity s\u00fcreci, \u00c7inli bir \u015firketle ya\u015fanan anla\u015fmazl\u0131klar ve masadan kalkman\u0131n<\/strong> ard\u0131ndaki stratejik karar \u2014 b\u00fcy\u00fck bir exit’in g\u00f6r\u00fcn\u00fcr rakamlar\u0131n\u0131n arkas\u0131nda ne t\u00fcr m\u00fczakereler, sab\u0131r ve cesaret yatt\u0131\u011f\u0131n\u0131 g\u00f6steren bir vaka.<\/p>\n

Series A’ya giden yat\u0131r\u0131m s\u00fcreci<\/h3>\n

Do\u011fru yat\u0131r\u0131mc\u0131y\u0131 bulman\u0131n de\u011feri, fundraising’in “numbers game”<\/em> olarak y\u00f6netilmesi ve ilk y\u0131lda 10x b\u00fcy\u00fcmenin<\/strong> \u00fcr\u00fcn, sat\u0131\u015f ve operasyonel yap\u0131 \u00fczerinde yaratt\u0131\u011f\u0131 bask\u0131lar \u2014 erken a\u015fama hyper-growth’un ger\u00e7ek kar\u015f\u0131l\u0131\u011f\u0131.<\/p>\n

Melek yat\u0131r\u0131mc\u0131l\u0131\u011fa ge\u00e7i\u015f: T\u00fcrkiye’ye d\u00f6n\u00fc\u015f<\/h3>\n

Bir exit sonras\u0131 kurucu kimli\u011finin nas\u0131l evrildi\u011fi, melek yat\u0131r\u0131mc\u0131 olarak Do\u011fan’\u0131n yat\u0131r\u0131m tezi, early-stage’de en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131 kurucu hatalar\u0131 ve T\u00fcrkiye’ye d\u00f6n\u00fc\u015fle a\u00e7\u0131lan yeni d\u00f6nemin motivasyonlar\u0131.<\/p>\n

Rol de\u011fi\u015fimi ve burnout: kurucu psikolojisi<\/h3>\n

CEO de\u011fi\u015fimi sonras\u0131 kurucu ekipte ya\u015fanan k\u0131r\u0131lma, post-exit burnout ve sabbatical sonras\u0131 hayat\u0131 yeniden \u015fekillendirme<\/strong> s\u00fcreci \u2014 kurucu kariyerinin uzun ufkunda en az konu\u015fulan ama en kritik ger\u00e7eklerden biri.<\/p>\n

Halka a\u00e7\u0131k bir \u015firketin hisse stratejisi<\/h3>\n

Nasdaq’a a\u00e7\u0131lan bir \u015firketin halka arz s\u00fcreci, performans d\u00fc\u015f\u00fc\u015fleri ve nihayetinde gelen stratejik sat\u0131\u015f \u2014 IPO’nun “son durak” olmad\u0131\u011f\u0131, kurucunun ve \u015firketin yolculu\u011funun nas\u0131l devam etti\u011fi \u00fczerine somut bir bak\u0131\u015f.<\/p>\n

“Ofisten at\u0131lan 53 milyon dolarl\u0131k teklif”<\/h3>\n

Startup d\u00fcnyas\u0131n\u0131n en ilgin\u00e7 an\u0131lar\u0131ndan biri: 53 milyon dolarl\u0131k bir teklifin neden kabul edilmedi\u011fi, kurucunun masadaki cesareti ve sonraki kararlar\u0131n geriye d\u00f6n\u00fcp bak\u0131ld\u0131\u011f\u0131nda nas\u0131l de\u011ferlendirildi\u011fi<\/strong>.<\/p>\n

Bu b\u00f6l\u00fcmde dinleyeceklerinizden bir bak\u0131\u015f<\/h3>\n