{"id":9766,"date":"2025-11-21T05:00:00","date_gmt":"2025-11-21T05:00:00","guid":{"rendered":"https:\/\/virconlegal.com\/citayi-yukseltenler-76-i-lker-ergen-tark-games\/"},"modified":"2026-05-14T08:24:29","modified_gmt":"2026-05-14T08:24:29","slug":"citayi-yukseltenler-76-i-lker-ergen-tark-games","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/citayi-yukseltenler-76-i-lker-ergen-tark-games\/","title":{"rendered":"\u00c7\u0131tay\u0131 Y\u00fckseltenler 76: \u0130lker Ergen – Tark Games"},"content":{"rendered":"

\u00c7\u0131tay\u0131 Y\u00fckseltenler’in 76. b\u00f6l\u00fcm\u00fcnde, Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a> ve e\u015f-sunucu, Opus Partners<\/a> kurucusu H\u00fcseyin O\u011fuz<\/a>, Tark Games<\/strong><\/a> kurucu orta\u011f\u0131 \u0130lker Ergen<\/a><\/strong>‘i a\u011f\u0131rlad\u0131.<\/p>\n

Sohbetin merkezindeki tez netti: Mobil oyun pazar\u0131 t\u0131kan\u0131rken PC taraf\u0131nda yeni bir dalga y\u00fckseliyor; k\u00fc\u00e7\u00fck indie ekipleri global sat\u0131\u015flara ta\u015f\u0131yacak finansman yap\u0131s\u0131 ise h\u00e2l\u00e2 eksik.<\/strong> Kurumsal d\u00fcnyadan oyun giri\u015fimcili\u011fine ge\u00e7en, Zula’da fon s\u00fcre\u00e7lerinden Tark Games’in kurulu\u015funa uzanan yolculu\u011fuyla \u0130lker; PC odakl\u0131 ba\u011f\u0131ms\u0131z oyun st\u00fcdyolar\u0131na equity almadan<\/strong> finansman sa\u011flayan ve geli\u015ftirme s\u00fcrecine aktif destek veren ghost-publishing<\/em> modelini detayland\u0131rd\u0131.<\/p>\n

Neden oyun sekt\u00f6r\u00fc: kurumsaldan giri\u015fimcili\u011fe ge\u00e7i\u015f<\/h3>\n

Kurumsal kariyerden oyun giri\u015fimcili\u011fine ge\u00e7i\u015fi kolayla\u015ft\u0131ran motivasyon ne? T\u00fcrkiye’nin globalde en g\u00fc\u00e7l\u00fc oldu\u011fu sekt\u00f6rlerden birinin i\u00e7inde yer almak, kurucu kimli\u011fini \u015fekillendirmek ve sekt\u00f6rdeki bo\u015fluklar\u0131 g\u00f6rmek \u2014 \u0130lker’in d\u00f6n\u00fc\u015f\u00fcm hik\u00e2yesinin temel motivasyonlar\u0131.<\/p>\n

PC taraf\u0131nda neden b\u00fcy\u00fck bir dalga var?<\/h3>\n

Mobilde ya\u015fanan t\u0131kanma, IDFA sonras\u0131 privacy de\u011fi\u015fiklikleri ve giderek artan CPI maliyetleri geli\u015ftiricileri neden PC’ye itiyor? Steam ekonomisinin canlanmas\u0131, k\u00fc\u00e7\u00fck ama yetenekli ekiplerin global sat\u0131\u015flarda 20\u201330 milyon dolar seviyelerine<\/strong> ula\u015fabildi\u011fi \u00f6rnekler ve “yeni PC alt\u0131n \u00e7a\u011f\u0131” tezi.<\/p>\n

Tark Games modeli: ghost publishing ve revenue share<\/h3>\n

Equity almayan yap\u0131, revenue share modeli ve 4 sayfal\u0131k “gentleman’s agreement”<\/strong> s\u00f6zle\u015fmesinin mant\u0131\u011f\u0131 \u2014 geleneksel yay\u0131nc\u0131\u2013geli\u015ftirici s\u00f6zle\u015fmelerinin yaratt\u0131\u011f\u0131 s\u00fcrt\u00fcnmeyi nas\u0131l ortadan kald\u0131r\u0131yor, hangi durumlarda i\u015fliyor, hangi durumlarda i\u015flemiyor? Modelin s\u0131n\u0131rlar\u0131 ve g\u00fcc\u00fc a\u00e7\u0131k\u00e7a payla\u015f\u0131ld\u0131.<\/p>\n

3\u20134 ki\u015filik st\u00fcdyolar neden b\u00fcy\u00fck f\u0131rsat?<\/h3>\n

Indie ekiplerin global sat\u0131\u015flarda nas\u0131l b\u00fcy\u00fck rakamlara \u00e7\u0131kt\u0131\u011f\u0131n\u0131, k\u00fc\u00e7\u00fck ekiplerin h\u0131z ve yarat\u0131c\u0131l\u0131k avantaj\u0131n\u0131 ve do\u011fru yay\u0131nc\u0131\u2013st\u00fcdyo e\u015fle\u015fmesinin oyun ba\u015far\u0131s\u0131ndaki rol\u00fcn\u00fc \u00f6rneklerle inceledik.<\/p>\n

Yat\u0131r\u0131mc\u0131 g\u00f6r\u00fc\u015fmelerinde nerede zorlan\u0131l\u0131r?<\/h3>\n

130 VC ile g\u00f6r\u00fc\u015f\u00fclen turda moral\u2013motivasyon y\u00f6netimi<\/strong> nas\u0131l yap\u0131l\u0131r? Reddedilmeyi i\u00e7selle\u015ftirmek, fundraising’in psikolojik y\u00fck\u00fc ve “uzun s\u00fcre\u00e7te enerji y\u00f6netimi” \u2014 pre-seed\/seed kurucular\u0131n\u0131n en az konu\u015fulan ama en kritik becerilerinden biri.<\/p>\n

Founder\u2013VC ili\u015fkisi: “\u00f6nce ba\u011f kur, sonra para konu\u015f”<\/h3>\n

Yat\u0131r\u0131mc\u0131 g\u00f6r\u00fc\u015fmelerinde aceleci olman\u0131n maliyeti, ili\u015fki in\u015fa etmenin uzun vadeli getirisi ve founder’\u0131n yapabildikleri \u00d7 yapmak istedikleri \u00d7 pazar\u0131n ger\u00e7ek talebi<\/strong> \u00fc\u00e7l\u00fc framework’\u00fcn\u00fcn yat\u0131r\u0131m kararlar\u0131nda nas\u0131l belirleyici oldu\u011fu \u2014 kuruculara d\u00f6n\u00fck en uygulanabilir VC ili\u015fkisi tavsiyelerinden.<\/p>\n

Bu b\u00f6l\u00fcmde dinleyeceklerinizden bir bak\u0131\u015f<\/h3>\n