{"id":9765,"date":"2025-12-05T05:00:00","date_gmt":"2025-12-05T05:00:00","guid":{"rendered":"https:\/\/virconlegal.com\/citayi-yukseltenler-77-i-smail-arapzade-mindsite\/"},"modified":"2026-05-14T08:24:28","modified_gmt":"2026-05-14T08:24:28","slug":"citayi-yukseltenler-77-i-smail-arapzade-mindsite","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/citayi-yukseltenler-77-i-smail-arapzade-mindsite\/","title":{"rendered":"\u00c7\u0131tay\u0131 Y\u00fckseltenler 77: \u0130smail Arapzade – Mindsite"},"content":{"rendered":"

\u00c7\u0131tay\u0131 Y\u00fckseltenler’in 77. b\u00f6l\u00fcm\u00fcnde, Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a> ve e\u015f-sunucu, Opus Partners<\/a> kurucusu H\u00fcseyin O\u011fuz<\/a>, Mindsite<\/strong><\/a> kurucusu \u0130smail Arapzade<\/a><\/strong>‘yi a\u011f\u0131rlad\u0131.<\/p>\n

Sohbetin merkezindeki tez netti: e-ticaretin “b\u00fcy\u00fcme arac\u0131” yapay zek\u00e2 de\u011fil, ger\u00e7ek zamanl\u0131 veridir \u2014 kurucu sahada olmadan globalle\u015fme yap\u0131lmaz.<\/strong> P&G’nin e-ticaret ekibinde ya\u015fad\u0131\u011f\u0131 problemi \u00e7\u00f6zmek i\u00e7in yaz\u0131l\u0131ma y\u00f6nelen ve nihayetinde Mindsite’\u0131 kuran \u0130smail ile e-ticaret sitelerinde sat\u0131n alma karar\u0131n\u0131 etkileyen 40’tan fazla metri\u011fi ger\u00e7ek zamanl\u0131 takip eden i\u015f modelini, 20 farkl\u0131 \u00fclkedeki yakla\u015f\u0131k 500 e-ticaret sitesinde 1.2 milyon \u00fcr\u00fcn \u00fczerinden nas\u0131l i\u00e7g\u00f6r\u00fc \u00fcrettiklerini ve \u00fc\u00e7 yat\u0131r\u0131m turunun perde arkas\u0131n\u0131 derinlemesine inceledik.<\/p>\n

Kurumsaldan giri\u015fimcili\u011fe: P&G’deki problemin Mindsite’a d\u00f6n\u00fc\u015fmesi<\/h3>\n

P&G e-ticaret ekibinde ya\u015fanan bir i\u00e7 problemin nas\u0131l global bir \u00fcr\u00fcn fikrine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc, m\u00fchendislik altyap\u0131s\u0131 olmadan sat\u0131\u015ftan ba\u015flayan bir kariyerin giri\u015fimcilikte nas\u0131l bir avantaj sa\u011flad\u0131\u011f\u0131 \u2014 kurumsalda ya\u015fanan “ben olsayd\u0131m \u00e7\u00f6zerdim” anlar\u0131n\u0131n \u00fcr\u00fcn-pazar uyumuna nas\u0131l \u00e7evrildi\u011fini g\u00f6steren bir kurulu\u015f hik\u00e2yesi.<\/p>\n

E-ticaret karar\u0131n\u0131 belirleyen 40+ metrik<\/h3>\n

Fiyat, kargo \u00fccreti ve s\u00fcresi, stok, \u00fcr\u00fcn a\u00e7\u0131klamas\u0131, video gibi parametrelerin sat\u0131n alma karar\u0131n\u0131 nas\u0131l \u015fekillendirdi\u011fi; 500 farkl\u0131 e-ticaret sitesinden 20 \u00fclkede 1.2 milyon \u00fcr\u00fcn i\u00e7in veri toplay\u0131p bunu markalara aksiyon al\u0131nabilir i\u00e7g\u00f6r\u00fcye \u00e7evirmenin<\/strong> pratik kar\u015f\u0131l\u0131\u011f\u0131. Markalar\u0131n hangi metrikleri g\u00f6rmedi\u011fi i\u00e7in para kaybetti\u011fi \u00f6rneklerle a\u00e7\u0131kland\u0131.<\/p>\n

Neden Endonezya: founder sahada olmazsa globalle\u015fme olmaz<\/h3>\n

T\u00fcrkiye’den \u00e7\u0131kan bir SaaS i\u00e7in Endonezya ve G\u00fcneydo\u011fu Asya’n\u0131n neden bu kadar kritik bir pazar oldu\u011fu; founder’\u0131n 6\u20137 ay Jakarta’da ya\u015famas\u0131n\u0131n<\/strong> pazar uyumunu test ederken ve expansion playbook’unu yazarken yaratt\u0131\u011f\u0131 fark. Uzak Do\u011fu’da canl\u0131 yay\u0131nla sat\u0131\u015ftan Orta Do\u011fu’da quick commerce \u00e7\u0131lg\u0131nl\u0131\u011f\u0131na uzanan co\u011frafi farklar somut \u00f6rneklerle payla\u015f\u0131ld\u0131.<\/p>\n

\u00dc\u00e7 yat\u0131r\u0131m turu: 370 bin dolardan milyon dolar band\u0131na<\/h3>\n

\u0130lk turda 370 bin dolardan ba\u015flay\u0131p milyon dolar seviyesine giden s\u00fcre\u00e7te de\u011fi\u015fen dinamikler \u2014 lead yat\u0131r\u0131mc\u0131 bulma sanc\u0131lar\u0131, ayn\u0131 masaya 6\u20137 fonu oturtman\u0131n pratik zorluklar\u0131, cap table kalabal\u0131kla\u015ft\u0131k\u00e7a artan b\u00fcrokrasi y\u00fck\u00fc, convertible turlar, SHA, exit haklar\u0131 ve secondary f\u0131rsatlar\u0131n\u0131n nas\u0131l kurgulanmas\u0131 gerekti\u011fi.<\/p>\n

Ekip kurmak: en b\u00fcy\u00fck maliyet mi, en b\u00fcy\u00fck yat\u0131r\u0131m m\u0131?<\/h3>\n

A\u2013B\u2013C oyuncu dengesinin \u015firket k\u00fclt\u00fcr\u00fcn\u00fc nas\u0131l yukar\u0131 \u00e7ekip a\u015fa\u011f\u0131ya \u00e7ekebildi\u011fi, “yanl\u0131\u015f i\u015fe al\u0131m\u0131n” ger\u00e7ek maliyeti ve do\u011fru ekibin kurulamad\u0131\u011f\u0131 durumda en iyi pazarda bile b\u00fcy\u00fcmenin neden t\u0131kand\u0131\u011f\u0131 \u2014 kuruculara d\u00f6n\u00fck en samimi ekip i\u00e7g\u00f6r\u00fclerinden.<\/p>\n

Bu b\u00f6l\u00fcmde dinleyeceklerinizden bir bak\u0131\u015f<\/h3>\n