{"id":9754,"date":"2026-04-14T10:50:00","date_gmt":"2026-04-14T10:50:00","guid":{"rendered":"https:\/\/virconlegal.com\/citayi-yukseltenler-88-tunc-gunbey-mert-tuna-yilmaz-cypien-ai\/"},"modified":"2026-05-14T08:24:19","modified_gmt":"2026-05-14T08:24:19","slug":"citayi-yukseltenler-88-tunc-gunbey-mert-tuna-yilmaz-cypien-ai","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/citayi-yukseltenler-88-tunc-gunbey-mert-tuna-yilmaz-cypien-ai\/","title":{"rendered":"\u00c7\u0131tay\u0131 Y\u00fckseltenler 88: Tun\u00e7 G\u00fcnbey & Mert Tuna Y\u0131lmaz – Cypien AI"},"content":{"rendered":"

\u00c7\u0131tay\u0131 Y\u00fckseltenler’in 88. b\u00f6l\u00fcm\u00fcnde, Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a> ve e\u015f-sunucu, Opus Partners<\/a> kurucusu H\u00fcseyin O\u011fuz<\/a>, Cypien AI<\/strong><\/a> Kurucu Ortaklar\u0131 Tun\u00e7 G\u00fcnbey<\/a><\/strong> ve Mert Tuna Y\u0131lmaz<\/a><\/strong>‘\u0131 a\u011f\u0131rlad\u0131.<\/p>\n

25 y\u0131ll\u0131k ajans tecr\u00fcbesini ve karl\u0131 bir i\u015f yap\u0131s\u0131n\u0131n konfor alan\u0131n\u0131 bir kenara b\u0131rak\u0131p, yapay zekan\u0131n d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcyle global bir generative commerce<\/em> platformu in\u015fa eden Tun\u00e7 ve Mert ile sohbetin merkezindeki tez netti: statik web sitelerinin devri kapand\u0131; her dijital ekran art\u0131k bir sat\u0131\u015f temsilcisidir.<\/strong> Bu \u00e7er\u00e7evede, “AI Ajans\u0131” olma tuza\u011f\u0131na d\u00fc\u015fmeden \u00fcr\u00fcnle\u015fmenin nas\u0131l m\u00fcmk\u00fcn oldu\u011funu, 580 bin dolarl\u0131k yat\u0131r\u0131m turundaki \u015fa\u015f\u0131rt\u0131c\u0131 ileti\u015fim kazalar\u0131n\u0131 ve pre-seed a\u015famas\u0131nda T\u00fcrkiye’den d\u00fcnyaya a\u00e7\u0131lan bir MarTech vizyonunu derinlemesine inceledik.<\/p>\n

Biri sat\u0131\u015f\u0131n ve ekosistemin dilini \u00e7\u00f6zen bir veteran, di\u011feri “hayat\u0131 kolayla\u015ft\u0131rmak i\u00e7in” kod yazan bir teknoloji tutkunu \u2014 birbirini tamamlayan iki kurucunun, ajans ge\u00e7mi\u015finden gelen kas g\u00fcc\u00fcn\u00fc nas\u0131l skalalanabilir bir \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcrd\u00fcklerini ve kurumsal devlerin AI diren\u00e7lerini nas\u0131l k\u0131rd\u0131klar\u0131n\u0131 masaya yat\u0131rd\u0131k.<\/p>\n

Ajansl\u0131ktan platforma: konfor alan\u0131ndan \u00e7\u0131k\u0131\u015f karar\u0131<\/h3>\n

Tun\u00e7 ve Mert’in hik\u00e2yesinin ba\u015flang\u0131c\u0131, klasik bir kurucu karar\u0131yla a\u00e7\u0131l\u0131yor: karl\u0131 bir ajans yap\u0131s\u0131n\u0131 y\u00f6netmeye devam m\u0131 etmeli, yoksa her \u015feyi b\u0131rak\u0131p tek bir dikeyde \u2014 generative commerce \u2014 \u00fcr\u00fcn \u015firketi mi kurmal\u0131?<\/em> B\u00f6l\u00fcmde, bu zihinsel d\u00f6n\u00fc\u015f\u00fcm\u00fcn yaratt\u0131\u011f\u0131 operasyonel ve psikolojik bas\u0131nc\u0131, ajans\u0131n “g\u00fcn\u00fc kurtaran” i\u015f modelinden \u00fcr\u00fcn\u00fcn uzun vadeli kompound de\u011ferine ge\u00e7i\u015fi ve kurucular\u0131n “geri d\u00f6n\u00fc\u015f\u00fc olmayan” o e\u015fi\u011fi nas\u0131l ge\u00e7tiklerini payla\u015ft\u0131lar.<\/p>\n

Statik web sitelerinin sonu ve dinamik UX’in d\u00f6n\u00fc\u015f\u00fcm g\u00fcc\u00fc<\/h3>\n

Cypien AI’\u0131n tezi basit ama radikal: g\u00fcn\u00fcm\u00fcz\u00fcn web siteleri h\u00e2l\u00e2 statik bro\u015f\u00fcrler gibi davran\u0131yor.<\/strong> Reklam datas\u0131yla konu\u015fan, ziyaret\u00e7inin niyetine g\u00f6re i\u00e7erik \u00fcreten dinamik bir UX katman\u0131 eklendi\u011finde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n nas\u0131l katland\u0131\u011f\u0131n\u0131, “her ekran bir sat\u0131\u015f temsilcisi” felsefesinin pratikteki yans\u0131malar\u0131n\u0131 ve enterprise al\u0131c\u0131n\u0131n bu yeni paradigmada nas\u0131l konumland\u0131\u011f\u0131n\u0131 konu\u015ftuk.<\/p>\n

“Time Kills Deals” \u2014 T\u00fcrkiye, ABD ve Singapur hatt\u0131nda yat\u0131r\u0131m maceras\u0131<\/h3>\n

580 bin dolarl\u0131k pre-seed turunun arka plan\u0131, h\u0131z\u0131n kritik oldu\u011fu modern yat\u0131r\u0131m d\u00fcnyas\u0131n\u0131n iyi bir vaka \u00e7al\u0131\u015fmas\u0131. T\u00fcrkiye, Amerika ve Singapur hatt\u0131nda e\u015fzamanl\u0131 y\u00fcr\u00fct\u00fclen g\u00f6r\u00fc\u015fmeler, yat\u0131r\u0131mc\u0131 masas\u0131nda ya\u015fanan o s\u00fcrpriz ileti\u015fim kazalar\u0131 ve Yunanistan’da bir minivan\u0131n i\u00e7inde, sa\u011fanak ya\u011fmur alt\u0131nda kapat\u0131lan<\/em> o unutulmaz tur \u2014 kurucular\u0131n h\u0131z, esneklik ve “an\u0131 yakalaman\u0131n” de\u011ferini nas\u0131l i\u00e7selle\u015ftirdiklerini g\u00f6steriyor.<\/p>\n

Founder fit ve ekip uyumu: z\u0131tl\u0131klar\u0131n sinerjisi<\/h3>\n

10 y\u0131ll\u0131k ortakl\u0131k ge\u00e7mi\u015fi olan iki kurucunun ba\u015far\u0131 form\u00fcl\u00fcn\u00fc, ortakl\u0131k dinamiklerini ve g\u00fcn\u00fcn farkl\u0131 saatlerini kapsayan \u00e7al\u0131\u015fma temposunu (Tun\u00e7’un 5’te ba\u015flayan g\u00fcn\u00fc, Mert’in gece 2’de biten kodlama maratonlar\u0131) detayland\u0131rd\u0131lar. “Tembel insan zekidir” mottosu, otomatize etmenin de\u011feri ve farkl\u0131 yetkinliklerin yaratt\u0131\u011f\u0131 tamamlay\u0131c\u0131l\u0131k, sa\u011fl\u0131kl\u0131 bir kurucu ekibinin temel ta\u015flar\u0131 olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n

Go-To-Planet vizyonu: erken a\u015famada \u0130ngiltere ve ABD’ye giri\u015f<\/h3>\n

Yerel pazarda kalmak yerine erken a\u015famadan \u0130ngiltere ve Amerika’ya a\u00e7\u0131lma stratejisi, Cypien AI’\u0131n “Go-To-Market” de\u011fil “Go-To-Planet”<\/strong> yakla\u015f\u0131m\u0131n\u0131n temelini olu\u015fturuyor. Enterprise m\u00fc\u015fterileri ikna etmenin alt\u0131n kurallar\u0131, kurumsal devlerin AI diren\u00e7lerini k\u0131rman\u0131n pragmatik yollar\u0131 ve T\u00fcrkiye’den \u00e7\u0131kan bir MarTech \u015firketinin k\u00fcresel rekabette nas\u0131l konumland\u0131\u011f\u0131, b\u00f6l\u00fcm\u00fcn en uygulanabilir b\u00f6l\u00fcmleri aras\u0131nda.<\/p>\n

Bu b\u00f6l\u00fcmde dinleyeceklerinizden bir bak\u0131\u015f<\/h3>\n