{"id":10401,"date":"2017-11-15T15:00:00","date_gmt":"2017-11-15T15:00:00","guid":{"rendered":"https:\/\/virconlegal.com\/pazarlama-finans-zirvesi-2017-startup-hukuku-kapanis\/"},"modified":"2026-05-13T15:53:27","modified_gmt":"2026-05-13T15:53:27","slug":"pazarlama-finans-zirvesi-2017-startup-hukuku-kapanis","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/pazarlama-finans-zirvesi-2017-startup-hukuku-kapanis\/","title":{"rendered":"Pazarlama ve Finans Zirvesi 2017 \u2014 Startup Hukuku Kapan\u0131\u015f Konu\u015fmas\u0131"},"content":{"rendered":"<p>15 Kas\u0131m 2017&#8217;de d\u00fczenlenen <strong>Pazarlama ve Finans Zirvesi (#pazarlamafinans17)<\/strong>&#8216;nde Y\u00f6netici Orta\u011f\u0131m\u0131z <a href=\"https:\/\/www.linkedin.com\/in\/mumtazhacipasaoglu\/\" target=\"_blank\" rel=\"noopener\">Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a>, <strong>Startup Hukuku<\/strong> ba\u015fl\u0131kl\u0131 kapan\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Soru-cevap k\u0131sm\u0131n\u0131n sunum s\u00fcresini \u00fc\u00e7e katlad\u0131\u011f\u0131 oturum, zirvenin en interaktif sahnelerinden biri olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n<p>Konu\u015fman\u0131n merkezindeki tez netti: <strong>Pazarlama ile finans\u0131n ayn\u0131 zeminde bulu\u015ftu\u011fu yeni nesil giri\u015fim modelleri, hukuki \u00e7er\u00e7eveyi de e\u015f zamanl\u0131 yeniden tan\u0131ml\u0131yor; startup hukuku art\u0131k yaln\u0131zca kurumsal hukuk de\u011fil, kurucunun pazarlama-finans-strateji \u00fc\u00e7genine paralel akan bir disiplin.<\/strong><\/p>\n<h3>Pazarlama\u2013finans\u2013hukuk \u00fc\u00e7geni<\/h3>\n<p>M\u00fcmtaz, klasik \u015firket hukukundan farkl\u0131 olarak <strong>kurucunun pazarlama kararlar\u0131 (marka, m\u00fc\u015fteri verisi, s\u00f6zle\u015fmeler) ve finans kararlar\u0131 (fundraising, kapital yap\u0131s\u0131) ile hukuki kararlar\u0131n\u0131n bir arada tasarlanmas\u0131 gerekti\u011fini<\/strong> vurgulad\u0131; her \u00fc\u00e7\u00fcnden birinde at\u0131lan ad\u0131m\u0131n di\u011fer ikisini de do\u011frudan etkiledi\u011fi g\u00f6sterildi.<\/p>\n<h3>\u0130nteraktif soru-cevap<\/h3>\n<p>Sunum s\u00fcresini \u00fc\u00e7e katlayan soru-cevap k\u0131sm\u0131, hem giri\u015fimcilik \u00fcst\u00fcne \u00e7al\u0131\u015fan akademisyenler hem ekosistemin pratik akt\u00f6rlerinin g\u00fcndemindeki sorulara bir bulu\u015fma alan\u0131 sundu.<\/p>\n<h3>Bu konu\u015fmada \u00f6ne \u00e7\u0131kanlar<\/h3>\n<ul>\n<li><strong>Kapan\u0131\u015f konu\u015fmas\u0131:<\/strong> Startup Hukuku perspektifinden zirve \u00f6zeti<\/li>\n<li><strong>\u00dc\u00e7gen:<\/strong> Pazarlama, finans ve hukukun birlikte tasar\u0131m\u0131<\/li>\n<li><strong>Etkile\u015fim:<\/strong> Sunum s\u00fcresini \u00fc\u00e7e katlayan soru-cevap<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>15 Kas\u0131m 2017&#8217;de d\u00fczenlenen Pazarlama ve Finans Zirvesi (#pazarlamafinans17)&#8216;nde Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu, Startup Hukuku ba\u015fl\u0131kl\u0131 kapan\u0131\u015f konu\u015fmas\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Soru-cevap k\u0131sm\u0131n\u0131n sunum s\u00fcresini \u00fc\u00e7e katlad\u0131\u011f\u0131 oturum, zirvenin en interaktif sahnelerinden biri olarak \u00f6ne \u00e7\u0131kt\u0131. Konu\u015fman\u0131n merkezindeki tez netti: Pazarlama ile finans\u0131n ayn\u0131 zeminde bulu\u015ftu\u011fu yeni nesil giri\u015fim modelleri, hukuki \u00e7er\u00e7eveyi de e\u015f zamanl\u0131 yeniden [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,207,150],"tags":[],"ppma_author":[127],"class_list":["post-10401","post","type-post","status-publish","format-standard","hentry","category-corporate-tr","category-etkinlikler","category-news-tr"],"authors":[{"term_id":127,"user_id":4,"is_guest":0,"slug":"mumtaz","display_name":"Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu","avatar_url":"https:\/\/virconlegal.com\/wp-content\/uploads\/2026\/05\/mumtaz-hacipasaoglu-v2.jpg","author_category":"","first_name":"Erdem M\u00fcmtaz","last_name":"Hac\u0131pa\u015fao\u011flu","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=10401"}],"version-history":[{"count":1,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10401\/revisions"}],"predecessor-version":[{"id":10407,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10401\/revisions\/10407"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=10401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=10401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/tags?post=10401"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/ppma_author?post=10401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}