{"id":10363,"date":"2024-09-05T15:00:00","date_gmt":"2024-09-05T15:00:00","guid":{"rendered":"https:\/\/virconlegal.com\/yeni-gumruk-duzenlemesi-startup-centrum-roportaj\/"},"modified":"2024-09-05T15:00:00","modified_gmt":"2024-09-05T15:00:00","slug":"yeni-gumruk-duzenlemesi-startup-centrum-roportaj","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/yeni-gumruk-duzenlemesi-startup-centrum-roportaj\/","title":{"rendered":"Yeni G\u00fcmr\u00fck D\u00fczenlemesi ve S\u0131n\u0131r \u00d6tesi E-Ticaret \u2014 Startup Centrum R\u00f6portaj\u0131"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/virconlegal.com\/wp-content\/uploads\/2026\/05\/startup-centrum-temu-gumruk-2024.jpg\" alt=\"Startup Centrum \u2014 Yeni G\u00fcmr\u00fck D\u00fczenlemesi R\u00f6portaj\u0131\" \/><\/p>\n<p>Eyl\u00fcl 2024&#8217;te <strong>Startup Centrum<\/strong>&#8216;a verdi\u011fi r\u00f6portajda Y\u00f6netici Orta\u011f\u0131m\u0131z <a href=\"https:\/\/www.linkedin.com\/in\/mumtazhacipasaoglu\/\" target=\"_blank\" rel=\"noopener\">Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a>, 21 A\u011fustos 2024 itibar\u0131yla uygulanmaya ba\u015flayan <strong>yeni g\u00fcmr\u00fck d\u00fczenlemesini<\/strong> de\u011ferlendirdi. TEMU ile g\u00fcndeme gelen, ancak asl\u0131nda Amazon ve AliExpress gibi pek \u00e7ok e-ticaret sitesini ilgilendiren vergi de\u011fi\u015fikli\u011fi konu\u015fman\u0131n merkezindeydi.<\/p>\n<p>Konu\u015fman\u0131n merkezindeki tez netti: <strong>Yeni g\u00fcmr\u00fck d\u00fczenlemesi, s\u0131n\u0131r \u00f6tesi e-ticaretin son kullan\u0131c\u0131 maliyetlerini do\u011frudan etkilerken, TEMU benzeri s\u0131n\u0131r \u00f6tesi teknoloji startup&#8217;lar\u0131n\u0131n i\u015f modelini ve T\u00fcrkiye konumlanmas\u0131n\u0131 yeniden tan\u0131ml\u0131yor.<\/strong><\/p>\n<h3>D\u00fczenlemenin getirdikleri<\/h3>\n<p>Yeni rejimle birlikte <strong>muafiyet e\u015fi\u011fi ve g\u00fcmr\u00fck vergisi oranlar\u0131n\u0131n de\u011fi\u015fmesi<\/strong>, ki\u015fisel kullan\u0131m ama\u00e7l\u0131 ithalat ile ticari ithalat aras\u0131ndaki s\u0131n\u0131r\u0131n yeniden \u00e7izilmesi ve s\u0131n\u0131r \u00f6tesi platformlar\u0131n T\u00fcrkiye&#8217;deki operasyonel modellerini yeniden de\u011ferlendirmesi tart\u0131\u015f\u0131ld\u0131.<\/p>\n<h3>Son t\u00fcketici etkisi<\/h3>\n<p>D\u00fczenlemenin yaratt\u0131\u011f\u0131 <strong>fiyat etkisi, teslim s\u00fcresi de\u011fi\u015fimi ve tercih kaymalar\u0131<\/strong> son t\u00fcketici taraf\u0131ndan nas\u0131l deneyimlenecek \u2014 T\u00fcrkiye&#8217;deki e-ticaret oyuncular\u0131n\u0131n kazanan ve kaybeden taraf\u0131na dair de\u011ferlendirmeler payla\u015f\u0131ld\u0131.<\/p>\n<h3>Teknoloji startup&#8217;lar\u0131 i\u00e7in sonu\u00e7lar<\/h3>\n<p>TEMU benzeri s\u0131n\u0131r \u00f6tesi e-ticaret startup&#8217;lar\u0131n\u0131n \u00f6n\u00fcndeki <strong>lokal depo a\u00e7ma, lokal \u015firket kurma, lojistik orta\u011f\u0131 se\u00e7me ve fiyat mimarisi yeniden tasar\u0131m\u0131<\/strong> se\u00e7enekleri konu\u015fuldu; bu hamlelerin hukuki ve operasyonel sonu\u00e7lar\u0131 ele al\u0131nd\u0131.<\/p>\n<h3>Bu r\u00f6portajda \u00f6ne \u00e7\u0131kanlar<\/h3>\n<ul>\n<li><strong>D\u00fczenleme:<\/strong> Y\u00fcr\u00fcrl\u00fck tarihi 21 A\u011fustos 2024<\/li>\n<li><strong>Kapsam:<\/strong> S\u0131n\u0131r \u00f6tesi e-ticaret, muafiyet e\u015fi\u011fi, g\u00fcmr\u00fck vergisi<\/li>\n<li><strong>Etki:<\/strong> Son t\u00fcketici fiyat ve teslim deneyimi<\/li>\n<li><strong>Stratejik se\u00e7imler:<\/strong> Lokal yap\u0131lanma, fiyat mimarisi<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Eyl\u00fcl 2024&#8217;te Startup Centrum&#8216;a verdi\u011fi r\u00f6portajda Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu, 21 A\u011fustos 2024 itibar\u0131yla uygulanmaya ba\u015flayan yeni g\u00fcmr\u00fck d\u00fczenlemesini de\u011ferlendirdi. TEMU ile g\u00fcndeme gelen, ancak asl\u0131nda Amazon ve AliExpress gibi pek \u00e7ok e-ticaret sitesini ilgilendiren vergi de\u011fi\u015fikli\u011fi konu\u015fman\u0131n merkezindeydi. Konu\u015fman\u0131n merkezindeki tez netti: Yeni g\u00fcmr\u00fck d\u00fczenlemesi, s\u0131n\u0131r \u00f6tesi e-ticaretin son kullan\u0131c\u0131 maliyetlerini do\u011frudan etkilerken, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,207,150],"tags":[],"ppma_author":[127],"class_list":["post-10363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-tr","category-etkinlikler","category-news-tr"],"authors":[{"term_id":127,"user_id":4,"is_guest":0,"slug":"mumtaz","display_name":"Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu","avatar_url":"https:\/\/virconlegal.com\/wp-content\/uploads\/2026\/05\/mumtaz-hacipasaoglu-v2.jpg","author_category":"","first_name":"Erdem M\u00fcmtaz","last_name":"Hac\u0131pa\u015fao\u011flu","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=10363"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media\/10358"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=10363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=10363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/tags?post=10363"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/ppma_author?post=10363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}