{"id":10331,"date":"2025-05-07T15:00:00","date_gmt":"2025-05-07T15:00:00","guid":{"rendered":"https:\/\/virconlegal.com\/yapay-zeka-musteri-deneyimi-komunite-oturumu\/"},"modified":"2025-05-07T15:00:00","modified_gmt":"2025-05-07T15:00:00","slug":"yapay-zeka-musteri-deneyimi-komunite-oturumu","status":"publish","type":"post","link":"https:\/\/virconlegal.com\/tr\/yapay-zeka-musteri-deneyimi-komunite-oturumu\/","title":{"rendered":"Pazarlama ve M\u00fc\u015fteri Deneyiminde Yapay Zek\u00e2 \u2014 Kom\u00fcnite Oturumu"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/virconlegal.com\/wp-content\/uploads\/2026\/05\/yapay-zeka-musteri-deneyimi-2025.jpg\" alt=\"Yapay zek\u00e2n\u0131n pazarlama ve m\u00fc\u015fteri deneyiminde kullan\u0131m\u0131 \u2014 Kom\u00fcnite oturumu\" \/><\/p>\n<p>May\u0131s 2025&#8217;te <strong>Kom\u00fcnite.com.tr<\/strong>&#8216;nin daveti ve <strong><a href=\"https:\/\/www.linkedin.com\/in\/fatih-guner\/\" target=\"_blank\" rel=\"noopener\">Fatih Guner<\/a><\/strong>&#8216;in organizasyonuyla d\u00fczenlenen oturumda, <strong><a href=\"https:\/\/www.linkedin.com\/in\/birkanbabakol\/\" target=\"_blank\" rel=\"noopener\">Birkan Babakol<\/a><\/strong> moderasyonunda Y\u00f6netici Orta\u011f\u0131m\u0131z <a href=\"https:\/\/www.linkedin.com\/in\/mumtazhacipasaoglu\/\" target=\"_blank\" rel=\"noopener\">Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu<\/a>, yapay zek\u00e2n\u0131n pazarlama ve m\u00fc\u015fteri deneyimi s\u00fcre\u00e7lerinde kullan\u0131lmas\u0131n\u0131n yaratabilece\u011fi hukuki riskleri ele ald\u0131.<\/p>\n<p>Oturumun merkezindeki tez netti: <strong>Yapay zek\u00e2n\u0131n m\u00fc\u015fteri deneyiminde aktif kullan\u0131m\u0131, KVKK y\u00fck\u00fcml\u00fcl\u00fcklerinden otomatik kararlardaki sorumlulu\u011fa kadar uzanan bir hukuki d\u00f6n\u00fc\u015f\u00fcm\u00fc beraberinde getiriyor; bu konudaki okur-yazarl\u0131k g\u00fcnden g\u00fcne art\u0131yor ve yapay zek\u00e2, T\u00fcrkiye&#8217;deki \u015firketlerde de hukuki bir uyum konusuna d\u00f6n\u00fc\u015f\u00fcyor.<\/strong><\/p>\n<h3>KVKK kapsam\u0131ndaki y\u00fck\u00fcml\u00fcl\u00fckler<\/h3>\n<p>M\u00fc\u015fteri davran\u0131\u015f\u0131na dayal\u0131 segmentasyon, hedefleme, ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik \u00fcretimi ve otomatik m\u00fc\u015fteri yan\u0131tlar\u0131 \u2014 hepsi <strong>ki\u015fisel veri i\u015fleme<\/strong> faaliyeti oldu\u011funda, KVKK&#8217;n\u0131n ayd\u0131nlatma, a\u00e7\u0131k r\u0131za ve veri minimizasyonu ilkeleri AI mimarisinin tasar\u0131m\u0131nda belirleyici hale geliyor.<\/p>\n<h3>Otomatik kararlar ve sorumluluk<\/h3>\n<p>Yapay zek\u00e2 ile al\u0131nan kararlar \u2014 kredi onay\u0131ndan kampanya hedeflemesine, m\u00fc\u015fteri puanlamadan iade taleplerine \u2014 <strong>yorumlanabilirlik, itiraz hakk\u0131 ve insan denetimi<\/strong> ihtiyac\u0131n\u0131 \u00f6ne \u00e7\u0131kar\u0131yor. Otomatik karar\u0131n yaratt\u0131\u011f\u0131 zararda <strong>sorumlulu\u011fun zincirde nereye d\u00fc\u015ft\u00fc\u011f\u00fc<\/strong> s\u0131k tart\u0131\u015f\u0131lan ba\u015fl\u0131k oldu.<\/p>\n<h3>Seyircinin kayg\u0131lar\u0131 ile konu\u015fmac\u0131n\u0131n \u00f6nceliklerinin \u00f6rt\u00fc\u015fmesi<\/h3>\n<p>Hac\u0131pa\u015fao\u011flu, oturumda seyircilerin kayg\u0131lar\u0131 ile aktarmay\u0131 \u00f6nceliklendirdi\u011fi konular\u0131n paralelli\u011finin, bu alanda okur-yazarl\u0131\u011f\u0131n g\u00fcnden g\u00fcne artt\u0131\u011f\u0131n\u0131 g\u00f6sterdi\u011fini belirtti \u2014 yapay zek\u00e2n\u0131n \u00fclkemizdeki \u015firketlerde de yak\u0131nda hukuki bir uyum konusu haline gelece\u011fine dikkat \u00e7ekti.<\/p>\n<h3>Bu oturumda \u00f6ne \u00e7\u0131kanlar<\/h3>\n<ul>\n<li><strong>KVKK:<\/strong> Ayd\u0131nlatma, a\u00e7\u0131k r\u0131za, veri minimizasyonu<\/li>\n<li><strong>Otomatik kararlar:<\/strong> Yorumlanabilirlik, itiraz hakk\u0131, insan denetimi<\/li>\n<li><strong>Sorumluluk:<\/strong> Zincirin neresinde duruyor?<\/li>\n<li><strong>Pazar g\u00f6r\u00fcn\u00fcm\u00fc:<\/strong> AI&#8217;n\u0131n hukuki uyuma d\u00f6n\u00fc\u015fmesi<\/li>\n<\/ul>\n<p>M\u00fcmtaz&#8217;\u0131n LinkedIn&#8217;deki payla\u015f\u0131m\u0131na <a href=\"https:\/\/www.linkedin.com\/posts\/mumtazhacipasaoglu_yapay-zek%C3%A2n%C4%B1n-m%C3%BC%C5%9Fteri-deneyimi-s%C3%BCre%C3%A7lerinde-activity-7326131856733614080-r71B\/\" target=\"_blank\" rel=\"noopener\">bu ba\u011flant\u0131dan<\/a> ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>May\u0131s 2025&#8217;te Kom\u00fcnite.com.tr&#8216;nin daveti ve Fatih Guner&#8216;in organizasyonuyla d\u00fczenlenen oturumda, Birkan Babakol moderasyonunda Y\u00f6netici Orta\u011f\u0131m\u0131z Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu, yapay zek\u00e2n\u0131n pazarlama ve m\u00fc\u015fteri deneyimi s\u00fcre\u00e7lerinde kullan\u0131lmas\u0131n\u0131n yaratabilece\u011fi hukuki riskleri ele ald\u0131. Oturumun merkezindeki tez netti: Yapay zek\u00e2n\u0131n m\u00fc\u015fteri deneyiminde aktif kullan\u0131m\u0131, KVKK y\u00fck\u00fcml\u00fcl\u00fcklerinden otomatik kararlardaki sorumlulu\u011fa kadar uzanan bir hukuki d\u00f6n\u00fc\u015f\u00fcm\u00fc beraberinde getiriyor; bu konudaki [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,207,150],"tags":[],"ppma_author":[127],"class_list":["post-10331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-tr","category-etkinlikler","category-news-tr"],"authors":[{"term_id":127,"user_id":4,"is_guest":0,"slug":"mumtaz","display_name":"Erdem M\u00fcmtaz Hac\u0131pa\u015fao\u011flu","avatar_url":"https:\/\/virconlegal.com\/wp-content\/uploads\/2026\/05\/mumtaz-hacipasaoglu-v2.jpg","author_category":"","first_name":"Erdem M\u00fcmtaz","last_name":"Hac\u0131pa\u015fao\u011flu","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/comments?post=10331"}],"version-history":[{"count":0,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/posts\/10331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media\/10314"}],"wp:attachment":[{"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/media?parent=10331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/categories?post=10331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/tags?post=10331"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/virconlegal.com\/tr\/wp-json\/wp\/v2\/ppma_author?post=10331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}