What is a SWOT analysis?
A SWOT analysis is a structured strategic-planning framework that examines a company’s internal Strengths and Weaknesses alongside external Opportunities and Threats. SWOT is commonly used in business planning, board strategy sessions and competitive analysis.
Properly executed SWOT analysis is grounded in specific evidence and concludes with actionable strategic implications, not generic platitudes. SWOT is often paired with Porter’s Five Forces, PEST analysis or business-model canvas for richer strategic insight.