Who is the late majority?
The late majority, in Everett Rogers’ diffusion-of-innovations framework, is the customer segment representing approximately 34% of the market that adopts new technology only after it has been thoroughly tested and become widely accepted. They tend to be skeptical, price-sensitive and pragmatic.
Reaching the late majority typically requires the product to be fully mature, well-supported, integrated with their existing tools, and clearly proven through case studies and references.