What is lead generation?
Lead generation is the marketing process of attracting potential customers (leads) and capturing their interest in a product or service, typically through content marketing, advertising, events, referrals, SEO, outbound sales or partnerships, and converting interest into contact information for follow-up sales engagement.
Lead generation activities must comply with email marketing law (CAN-SPAM, GDPR, KVKK marketing consents, Turkish e-Pazar İzni rules), data-privacy obligations and competition rules around lead aggregation and resale.